Final Proposal Paper B3A's

Proposal

Part One: Summary

We are a public relations team formed at Utah State University. As a team we are asking for the Advancement Department to help us find the resources which can provide the money necessary to add an additional section to the Mass Media Law course. It is not our intention to remove the current professor, but to add another section and remodel the current teaching methods, specifically in creativity and grading distribution. Adding another section would require the budget request of between $3,000 and 4,000 dollars. Currently, the Mass Media law course lacks creativity and diversity in classroom methods and is inconsistent in grading and bias. With such a respected PR program at USU, Mass Media Law must be the highest quality of education offered. We hope to add to the reputation of the highly esteemed PR program at USU at the same time giving students the education they yearn for.

Part Two:

We are approaching the Advancement Department because currently the Journalism and Communication department does not have the funds necessary to add an additional section. With the current budget cuts, we recognize funds are tight. Adding a second section would cost the department between $3,000 and $4,000 dollars. It is understood that the funding for the section will pay the additional instructor. We are asking for the instructor to be a lawyer with a Jurist Doctorate. With this being said, adding an additional section will make students pleased. In turn, once these students graduate they will be more likely to donate money, resources, and time back to USU because of their positive experience.

Part Three:

Currently, students are far from happy with the level of education they are receiving from the Mass Media Law class. Students are frustrated because they are paying for a class which is not being taught at a professional level. We are not asking for the additional class to be easier by any means because it is understood USU offers challenging and beneficial courses. Reading directly out of a book from class lacks creativity and limits the learning capability of students. With a world full of constant revolutionized technological innovations, the question can than be posed; Why is the professor reading from a book? Utah State’s Journalism department’s reputation is at stake due to the inconsistent grading and bias toward particular students.



Part Four:

Our objective is to have a lawyer come in and teach the second section of Mass Media Law. We will not be using public tax payer’s money (we can pick whoever we want to be the executive in residence), it will be donated money for that specific purpose.
The money will be put into an endowment account, which draws the interest, which is the money that will go toward paying the lawyer.


Part Five:

As students in the esteemed Journalism and Communication emphasizing in Public Relations department, we have taken what we have learned from classes such as Beginning Newswriting, Introduction to Mass Communications, Media Smarts, Introduction to Public Relations, and Writing for Public Relations we as students have developed the skills these courses educate, and in turn have applied it to real life. We have set up interviews, decided upon appropriate media outlets, followed the ethics of journalism, and most importantly compiled the information necessary for purposing a campaign that will benefit the Journalism department and its students.

Part Six:

We need to find out how much it would cost to actually add another section as well as add the funds necessary for hiring another professor to teach this section. Considering we are concerned with the current teaching methods, we as a group must decide if additional funds need to be added for speakers, technological expenditures, etc.

Part Seven:

We are asking for your help in advancing the funds necessary in creating a Mass Media Law class which is highly academically esteemed. We are asking for an additional section to be added due to the vast amount of students in the class and the numerous frustrations towards the course itself. This section can be taught by the same professor, but an entire revamp of teaching methods must be required. It is our proposal that the Journalism Department decide upon appropriate teaching methods for the course and fair grade distribution.

Please call any team member at your convenience for more information or any additional question.




Amanda Clyde Amanda Kramer Brittany Clark Amy Morris
801-864-4382 435-764-5847 801-502-9351 801-558-3648

pr 2300

I recently had the opportunity to talk with a reporter for channel 5 news. She called to discuss the recent events at USU and gave me advice on how to handle the media which would soon be breathing down my throat for information. Her advice goes as follows:

1. Treat the Media with respect when contacted
2. Direct them to the people responsible for commenting on the issue
3. It is perfectly acceptable to say "No comment"

I asked her if I should have information ready for the media such as press releases, interview questions etc and she said, "No, direct them to USU public relations and the organization at hand."

pr 2300

For those who have heard anything about the tragic death of the young freshman who died at USU my heart truly goes out to his family, as well as the fraternity he was pledging at the time. As a student in the PR field I have watched how the many media outlets have taken this tragic event and turned it into something sickening. As a sorority member at USU it saddens me that we lost one of our follow Greeks. Sororities as well as Fraternities are forbidden to participate in hazing in any form. Utah State as well as National Headquarters for each Greek house on campus does not allow hazing. As a member of my sorority if any active member allows hazing or even participates in hazing they will be removed from the sorority and their pin will be dropped. If a pledge or "new member" allows hazing to be done to be done, their pledge will automatically be lifted. Hazing is a serious crime and is not seen as acceptable at USU and the Greek houses on campus.

Draft:Proposal Paper

Proposal

Part One: Summary

We are n public relations team formed at Utah State University. We are honors students majoring in Journalism and Communications with an emphasis in PR. As professors, and the department head of the Journalism and Communications department, we are asking for changes to be made for the Mass Media Law class. It is not our intention to remove the current professor, but to add another section and remodel the current teaching methods, specifically in creativity and grading distribution. Adding another section would require the budget request of (insert $$$ request here). Currently, the Mass Media law professor lacks creativity and diversity in teaching methods and is extremely inconsistent in grading and bias. With such a respected PR program at USU, Mass Media Law must be the highest quality of education offered. We hope to add to the reputation of the highly esteemed PR program at USU at the same time giving students the education they yearn for.

Part Two:

We are approaching you because the decision to add an additional section and regulate teaching methods is solely the decision of the Journalism and Communications department. We are asking for an additional Mass Media Law class which will cost ($$$$$$$$$$$$$$$$$$$$). It is understood that the funding will also need to be provided to pay an additional professor educated in the subject. With the current budget cuts Journalism department we recognize funds are tight. With this being said, adding an additional section will make students extremely pleased. In turn, once these students graduate they will be more likely to donate money, resources, and time back to USU because of their positive experience.

Part Three:

Currently, students are far from happy with the level of education they are receiving from the Mass Media Law class instructed by (Ms. Bla blab la). Students are frustrated because they are paying for a class which is not being taught at a professional level. We are not asking for the class to become easier by any means because it is understood USU offers challenging and beneficial courses. The current professor’s teaching methods are not up to the mainstream methods being used by other national universities. Reading directly out of a book from class lacks creativity and limits the learning capability of students. With a world full of constant revolutionized technological innovations, the question can than be posed; Why is the professor reading from a book? Utah State’s Journalism department’s reputation is at stake due to the inconsistent grading and bias toward particular students.



Part Four: not complete at this time! (we want to make sure this is not redundant)


Part Five:

As honors students in the highly esteemed Journalism and Communications Public Relations department we have take what we have learned from classes such as Beginning Newswriting, Introduction to Mass Communications, Media Smarts, Introduction to Public Relations, and Writing for Public Relations we as students have taken what we have learned in these courses and are applying it to real life. Our direction comes from current as well as previous professors who have given us the tools essential in proposing a successful campaign. We have set up interviews, decided upon appropriate media outlets, followed the ethics of journalism, and most importantly compiled the information necessary for purposing a campaign that will benefit the Journalism department and its students.

Part Six:

We need to find out how much it would cost to actually add another section as well as add the funds necessary for hiring another professor to teach this section. Considering we are concerned with the current teaching methods, we as a group must decide if additional funds need to be added for speakers, technological expenditures, etc.

Part Seven:

We are asking for your help in creating a Mass Media Law class which is highly academically esteemed. By doing this, we are asking for the current Mass Media Law professor to be evaluated in her teaching methods, and grading distribution by Department Head Mike Sweeney. We are also asking for an additional section to be added due to the vast amount of students in the class. This section can be taught by the same professor, but an entire revamp of teaching methods must be required. It is our proposal that the Journalism Department decide upon appropriate teaching methods for the course and fair grade distribution.

Please call the team leader Amanda Clyde for more information or any additional question.

Amanda Clyde:Team Leader
amanda.clyde@aggiemail.cc.usu.edu
801-864-4382


(Signature goes here)

Writing for PR

I just joined the PRSSA chapter at Utah State University this fall. I decided it would be beneficial for me to not just be a chapter member but a national member as well. I have been on the PRSA website and I want to post what they are all about.

About PRSA:

The Public Relations Society of America, based in New York City, is the world's largest organization for public relations professionals. The Society has nearly 32,000 professional and student members. PRSA is organized into more than 100 Chapters nationwide, 19 Professional Interest Sections and Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has nearly 300 Chapters at colleges and universities throughout the United States.

The PRSA also has job opportunities for national members. There is also a leadership conference which national members are allowed to attend yearly.

writing of PR

While I was searching the web for new pr ideas, blogs, and sites I came across www.pr.com. This site is a business directory for public relations agencies. There are over thousand business companies listed under pr.com. Browsers can search specific companies, products, services, articles, as well as press releases. Companies can use the website to promote everything they want about their company. This is a good way for college students to seek out different pr agencies around the nation. I know I am going to take the time to look through these agencies and hopefully, I will find an agency which I find interesting to my future career.

writing of PR

Good PR and Bad PR! Those are the words I hear on a regular basis. I am a member of Kappa Delta Sorority and it is so important that we surround our chapter with "Good" PR. When we go to a football game we bring a huge poster which says "KD loves USU football" (good pr). Making sure that we look presentable when we go to class (good pr). Volunteering at universities events (good pr). Holding large scale philanthropy projects (good pr).
As a member of council for Kappa Delta the last thing I want to deal with is having to combat "Bad" PR. I can only imagine the headlines..."Four sorority girls dead because of reckless driving due to excessive alcohol consumption" (bad pr). "Kappa Delta sorority members accused of hazing pledges by sleep deprivation" (bad pr). Thank goodness I have never had to combat bad pr for my sorority!

Writing for PR

Well today is election day!! Our country is either going to remain at a stand still or become socialist nation! Today, was the first time I have ever voted in a presentational election. It was amazing to how so many businesses took advantage of election day and used it as means of PR for their individual organizations.
After I finished voting, I returned my voting card and was handed a "I VOTED" sticker. I was walked around campus just about everyone was wearing the sticker and discussing the election. This particular election turned voting into the "cool thing to do." My university student association is throwing a huge election party all night, as well as other universities around the nation. Hip social places such as Star Bucks and Ben and Jerry's gave voters free products.
Even the popular college social networking site face book is a huge part of this years election by providing polls, debates, and voting bumper stickers. I am definitely impressed with how many citizens have taken the time to vote, most importantly college students.

Position Paper Draft

Brittany

Amanda

Amanda

Amy Morris

B 3a’s

It has been brought to our attention that Burger Planet’s image has been struggling due do to a rise in a healthier public. Because of this dilemma, we purpose the following; Burger Planet needs a “make over,” we are talking a total face lift! With celebrity endorsements being success currently, we believe that fitness guru Jayne Peterson will transform Burger Planet into a healthier, happy, and more attractive quick service establishment. Also, Americans overall are looking to get rid of the never ending diet fads and simply eat healthier. With Burger Planets new variety of healthful options, Burger Planet is on the same track with Americans. Finally, doctors and nutritionists have announced that fast food is not “bad.” Burger Planet can use this announcement for the betterment of their total facelift.

1: Kirstie Alley and Valerie Bertinelli have another pal joining them in the Jenny Craig universe: Queen Latifah. "We officially confirm that Queen Latifah will join the Jenny Craig program in January," Scott Parker, Jenny Craig's vice president of marketing, tells PEOPLE. "We are thrilled to have Queen Latifah support our mission of improving health by taking her first step toward achieving a more healthful lifestyle." Parker adds: "Queen Latifah joins forces with Jenny Craig to communicate the importance of how small lifestyle changes, in the areas of diet and exercise, can have positive effects on overall health."

2: Slower metabolism, thicker waist, and creeping weight gain are physiological changes that affect most women over 35. Women who turn to crash diets often feel shortchanged by the short-term results. The fact is - nothing short of a conscious change to healthy eating habits can women over 35 put off weight gain or revitalize their health. Eat Smaller and Frequent Meal. Eat five to six small meals a day to prevent hunger pangs. The body is wired to go into starvation mode and stop burning calories when one is hungry. By eating smaller and frequent meals, you're "tricking" your body into burning calories continuously throughout the day! Simply add two healthy snacks of fruit, nuts, seeds or low fat drinks to breakfast, lunch and dinner to make the minimum five meals. Healthy Eating Habit- Drink Water, Water, Water! Drink at least 8 ounces of still water a day and add a little lemon or grapefruit juice for a refreshing taste. By practicing these healthy eating habits, women over 35 will be able to regain control over their shape and weight.

3: Dieting has fallen out of favor while trying to eat more healthfully is in, a marketing research firm that tracks what Americans consume said on Friday. Twenty-nine percent of women and 19 percent of men are on diets, based on the responses of 26,000 American adults, compared to 10 years ago when 35 percent of women and 23 percent of men said they were dieting, according to Port Washington, New York-based NPD Group Inc."The problem with diets is most people feel deprived, or they're disappointed with the results. And NPD says it all in its report about as perfect as it could be said: "The problem with diets is most people feel deprived, or they're disappointed with the results. Of course, results will come if you stick with it." Do you stick with diets? Millions do not. But, changing to a healthy eating lifestyle is just that -- a lifestyle change. It's certainly not a diet change.

In conclusion, it is obvious that Burger Planet is on the right track in establishing a make -over which will be long lasting intern creating financial stability.

Final Press Release 4

Kappa Delta Sorority
President Jessica Leystra
675 North 800 East
Logan, UT 84321

FOR IMMEDIATE RELEASE

Oct 9, 2008

KAPPA DELTA SORORITY HOSTS SHAM ROCK THE CAUSE

Come Rock with Issac Hayden and raise $money$ for Prevent Child Abuse America

LOGAN-Kappa Delta Sorority is holding their annual Sham Rock the Cause benefit concert to raise money for Prevent Child Abuse America. Come rock with Issac Hayden and local Cache Valley bands. Sham Rock the Cause will be held on Saturday November 8 at the Taggart Student Center Ballroom at 7 p.m. Ticket prices are $10 for adults, $5 for students with a student id, and $5 for greeks. Band shirts, cd’s, and concessions will also be available for purchase.

Eighty percent of the money raised will go directly to the Cache Valley Child and Family Support Center. The remanding twenty percent will be donated to the national fund for Prevent Child Abuse America.

Last fall, Kappa Delta was able to raise just under $3,000 for Prevent Child Abuse America. Without the support from Kappa Delta, The Child and Family Support Center would not have the funds necessary to run successfully.

President of Kappa Delta Sorority Jessica Leystra said, “I am aware of the time, organization, and group effort required to host a successful Sham Rock the Cause concert, but as an intern for the Child And Family Support Center, I have seen first hand what a blessing the donations Kappa Delta provides yearly.” Anyone can help by giving a tax- deductible donation of $50 of more. Any donation amount is always welcomed and greatly appreciated.

Kappa Delta is a national sorority with more than 200,000 members. We make great things happen in women's lives, on campuses and in communities across the country. Kappa Delta inspires its members to reach their potential by offering opportunities for leadership, personal development, academic success and community service, all in the context of true friendship. Join us in making great things happen!

Contact: Amanda Clyde
Public Relations and Media Specialist
675 North 800 East
Logan, UT 84321
801-864-4382

-END-

Media Pitch 1:Final

Cache Valley Area

Investors Association

Financial Independence Is Only A Step Away

Dear Brent Davis:

I know we have not formally met, but I would like to introduce myself as the public relations representative for the Cache Valley Area Investors Association. Seeing you are the editor of the Business to Business section at the Herald Journal, I believe The Cache Valley Area Investors Association provides a unique look on business. CVAAI is a business venture which Herald Journal readers would be interested in learning more about. The Area Investors meet every other Thursday at 7:00 pm starting October 2, at the Cache Valley Chamber of Commerce, located at 160 North Main Street.

The Cache Valley Area Investors Association is a non-profit organization that provides the education necessary to gain financial independence. The education is completely free of charge. Anyone is welcome to join the team of investors embarking on the road to Financial Independence. The non threatening environment allows for individuals to ask questions and feel comfortable around fellow investors.

The key to obtaining financial independence is when your passive income (investments) surpasses your active income (expenses). It will take 3 years for an educated aggressive individual to reach financial independence, and ten years for someone less aggressive.

Once financial independence has been achieved, you can do whatever you desire with your time. You now have the option of having the career you’ve always wanted. No more complaining about work and finances. Join the team, and become a part of a networking hub of investors.

Please let me know if you are available Wednesday, October 15 at 10 a.m. so I may answer any additional questions about the Cache Valley Area Investors Association.

Sincerely,

Amanda Clyde

Contact:

Amanda Clyde

Public Relations Representative

801 864 4382

amanda.clyde@aggiemail.usu.edu

Copyright © 2008 by Cache Valley Area Investors Association,

www.cvaia.com

Used with permission

Intro 2300

I did some searching to try and find out what news writers are looking for when they receive press releases. Recently, I have had the opportunity to listen to a New York Times writer as well as the President from a major PR firm in Utah. Both guest speaker gave some good tips when it came to public relations but I also came across some additional information on how to get a local station to "pick up" and report on your organization. According to Andy Funk,

Press Releases

A typical big-city newsroom will receive literally hundreds of press releases each day. Some come by mail, some by fax, and others by email. But watch out for email--just because they have an email address doesn't mean anyone will actually look at the messages in a timely fashion! So, for now, stick with regular postal mail and fax.

Yes, I did write that they receive hundreds each day. How are they handled? Well, often an intern or entry-level newsroom employee is assigned to go through the stack and file them. Some are placed in daily planning folders, based upon the date of the event being promoted. Others are simply tossed into the so-called "circular file" (trash).

So, if you send out a press release there are two essentials: making sure it makes it into the daily folder instead of the trash, and having it stand-out among its "competitors" in the daily folder so it will actually be read by someone in authority.

But there is another way to ensure your release is read by an appropriate person: develop a relationship with a planning editor or assignment editor so they will be predisposed to read anything you send.

How? Well, the best way I know is to find something the planning or assignment editor needs, and meet that need. And, believe it or not, this can be real easy for people involved with Amateur Radio

Intro 2300

With the Presidential Election just around the corner, politics are consuming the news. Candidates are constantly bashing each other, and using everything and anything they can to gain political leverage against their opponent. We see this bashing in interviews, debates, and commercials. Lately, I have been watching the commercials which have been launched by a variety of interest groups and "527" groups. Because I am majoring in public relations I am constantly thinking about the pr aspect in relation to the presidential elections. On the news we do not see the candidates public relations representatives trying to combat the negative press, but I know that they representatives are hard at work. I personally have no idea how they have not had a nervous break down or a heart attack. They are working for a "business" which survives and progresses through combating and attacking the opposition. They must spend hours and hours researching, writing scripts and speeches, and deciphering through tons and tons of media garbage. Without pr representatives, presidential candidates would never survive!

Announcement: Draft Press Release 4

Kappa Delta Sorority
President Jessica Lystera
675 North 800 East
Logan, UT 84321

FOR IMMEDIATE RELEASE

Oct 9, 2008

KAPPA DELTA SORORITY HOSTS SHAMROCK THE CAUSE

Come rock with ( BLANK) and raise money for Prevent Child Abuse America

Kappa Delta Sorority is holding their annual ShamRock the Cause benefit concert to raise money for Prevent Child Abuse America. Come rock with (insert bands here). Eighty percent of the money raised will go directly to the Cache Valley Child and Family Support Center. The remanding twenty percent will be donated to the national fund for Prevent Child Abuse America.

On Saturday November 8, the benefit concert will be held at the Taggart Student Center Ballroom at 7 p.m. Ticket prices are $10 for adults, $5 for students with an id, and $5 for Greeks. Band shirts, cd’s, and concessions will also be available for purchase.

Last fall, Kappa Delta was able to raise just under $3,000 for Prevent Child Abuse America. (insert quote from Child and Family Support Center) “Without the support from Kappa Delta, The Child and Family Support Center would not be able to do………………”

President of the Beta Delta chapter of Kappa Delta said, “I am aware of the time, organization, and group effort required in hosting a successful ShamRock the Cause, but as an intern for the CAFSC, I have seen first hand what a blessing the yearly donation made by Kappa Delta brings.” Anyone can help by giving a tax- deductible donation of $50 of more. Any donation amount is always welcomed and greatly appreciated.

Kappa Delta is a national sorority with more than 200,000 members. We make great things happen in women's lives, on campuses and in communities across the country. Kappa Delta inspires its members to reach their potential by offering opportunities for leadership, personal development, academic success and community service, all in the context of true friendship. Join us in making great things happen!

Contact: Amanda Clyde
Public Relations and Media Specialist
675 North 800 East
Logan, UT 84321
801-864-4382

-END-

Media Pitch 1: Draft

Cache Valley Area

Investors Association

Financial Independence Is Only A Step Away

Dear John:

The Cache Valley Area Investors Association is a non-profit organization which provides the education necessary to gain financial independence. The non threatening environment allows for an individual to ask questions and feel comfortable around fellow investors. Everyone and anyone are welcome to join the team embarking on the road to Financial Independence. Most importantly, this education is free of charge.

The Area Investors meet every other Thursday at 7:00 pm starting October 2, at the Cache Valley Chamber of Commerce, located at 160 North Main Street. The key to obtaining financial independence is to have your passive income (investments) surpass your active income (expenses). It will take 3 years for an educated aggressive individual to reach financial independence, and ten years for someone who is less aggressive.

Once financial independence has been achieved, you can do whatever you want with your time. Instead of having a career which only provides financial support and security, you can do the job (s) you love. No more complaining about work and finances. Join the team and become a part of a networking hub of investors.

Please let me know if you are available Tuesday, October 15 at 10 a.m. so I can answer any questions you may have about the Cache Valley Area Investors Association.

Thanks,

Copyright © 2008 by Cache Valley Area Investors Association,
www.cvaia.com
Used with permission

Final Press Release 3:Cause Promotion

Cache Valley Area Investors Association
President and Founder Preston Parker
645 North 4567 East
Logan, UT 84321

FOR IMMEDIATE RELEASE

Sept. 30, 2008

CACHE VALLEY AREA INVESTORS ASSOCIATION

Financial Independence Is Only A Step Away

Cache Valley Area Investors Association is a non-profit organization which provides the education necessary to gain financial independence. The key to obtaining financial independence is to have your passive income (investments) surpass your active income (expenses). “My goal is to educate people on how to gain financial independence and produce a networking hub of investors.” said President of CVAIA Preston Parker.

Parker said the reason why he wants to educate individuals is, “I am sick of people complaining about their jobs. I have an answer to their complaints, come to my meetings.” The Area Investors meet every Wednesday at 7:00 pm, in the Cache Valley Chamber of Commerce, which is located at 160 North Main Street. Meetings discuss the strategies needed for financial independence through the cash flow game and other resources such as, the best seller book Rich Dad Poor Dad.

Parker says it will take 3 years for an educated aggressive individual to reach financial independence, and ten years for someone who is less aggressive. After this point “You can do whatever you want with your time. No more complaining about jobs.” said Parker.

Cache Valley Area Investors Associations goal is “True Financial Independence.” The non profit organization was started in July of 2007. Currently, there are a total of fifty members, ten of which are active. There are hundreds of associations world wide providing the educational tools necessary for financial independence. Ultimately, allowing people the opportunity to have a job they love!

Contact: Amanda Clyde
Public Relations and Media Specialist
675 North 800 East
Logan, UT 84321
801-864-4382

-END-

2300 intro pr

Do this, Don't do that! E-releases gives some helpful tips on what to do, and what not to do in the public relations field. They strongly recommend taking taking responsibility for your mistakes and admitting when you are wrong. Honesty is an important characteristic which public relations professionals should have. It is also suggested that public relations professionals don't trade on inside information. Many times PR people have access to information which is not public. It must be pointed out that trading insider information is illegal and, believe it or not, the SEC is pretty good at tracking down people who do it. They also urge the importance of keeping an updated resume. With the economy suffering financially, it is essential to keep your resume updated and look for strong companies and firms with proven track records. Lastly, don't talk about your former clients, is the last piece of advice given. Even if you hate a former client, it is unprofessional to discuss any inside information you may have fallen upon as their pr person. Many times businesses require their pr person to sign a contract agreeing to never publicly malign your client during and after the contract. It is important to remember that a PR person who trashes a former client will find it extremely difficult to find work.

2300 intro pr

I read a short article in written by Ben Silverman. In his article he discusses interviews, more specifically making sure "you" are ready for an interview. Silverman is interviewed often by a variety media outlets for his investment research company. He mentions that these interviews are very time consuming but are essential because of the media exposure the company receives from the it. Clearly, interviews can be a huge benefit for a company, on the other hand, if the individual being interviewed is not prepared it can be a complete waste of time. Silverman shares an interview experience where he was not prepared for an interview. Following his experience, he expands on what he should have done to be prepared. Silverman said, "I should have asked her exactly what the interview would focus on and if I felt that the subject was out of my comfort zone, I could have demurred. Instead, I wasted my time." He also suggests the following:

1. Focus on media outlets that reach your target audience, not necessarily the largest audience.

2. Don't speak to the media about subjects that you are unfamiliar or uncomfortable with.

3. Before doing any interview, especially television and radio spots, ask specifically what topics will be covered and be honest about whether or not you can and are willing to speak about them.

4. Every opportunity for press is not a good opportunity.

I never really realized how important it is to know exactly what you will be discussing in an interview. This advice is extremely important for anyone entering the public relations field. Personally, I know will take the time to be prepared before I am interviewed by any form of media outlet.

2300 intro pr

After reading the article, "Oh, we can do that...and that" from the pr news website, I got a new insight into mega branding. Huge companies like Coca-Cola and Star-bucks have the means of expanding their companies in many ways. They can introduce new products, or revamp old ones. Is it a good idea for these major companies to steer from their staple products? Coca Cola has recently released new products and according to PR News, the consumption of the brand as a whole is declining. The following question can then be posed: Is it better to avoid launching new products and stick to core staples of the company? Prior to reading this article I would have assumed that the more a company expands its products, the more successful it becomes. Now I feel like it is better to stick with core products, especially if they are successful. I feel like we live in a society which does not like change. We like to feel comfortable, and when something is comfortable there is nothing more annoying then someone trying to change it. So, from a PR stance, if something is working don't change it!!

2300 intro pr

Today, was the first day that I have gotten online and actually read about public relations off the website . I read a short article written by Mark Stevens, author, and CEO of MSCO. Mark was invited to discuss the Oprah/Palin controversy on Fox News that had recently hit the news. When Oprah did not allow the request for Palin to be a guest on her show, the media picked this story up immediately. An all out media frenzy was taking place within a variety of media outlets. Stevens, points out some interesting thoughts on PR in relation to this media frenzy, he calls it a "chain reaction." The chain reaction starts with a PR person leaking a story. Once the media picks the story up, they contact the PR people which are preparing for damage control. After the a statement is made in hopes to salvage the "pr" a large news company sees the leak as a bigger story and jumps on it (and so on and so on). The moral of the story is, PR good or bad spreads like wildfire. With as many media outlets as there are out there, PR professionals truly have a tough job.

Press Release 3: Cause Promotion

Cache Valley Area Investors Association
President and Founder Preston Parker
645 N. 4567 E.
Logan, UT 84321
FOR IMMEDIATE RELEASE
Sept. 23 2008
Cache Valley Area Investors Association

Cache Valley Area Investors Association is a non-profit organization that educates anyone on how to gain financial independence. There is a non a member fee for this free education. “My goal is to educate people on how to gain financial independence and produce a networking hub of investors” said President Parker.







Amanda Clyde

Public Relations and Media Specialist
675 North 800 East
Logan, UT 84321
801-864-4382

Final Press Release 2: Announcement

Burger Planet

123 Healthy Way

Gary, IN 46401

Contact: Mr. James E. Muellenbach III, CEO

877-765-4321

james@burgerplanet.com

FOR IMMEDIATE RELEASE:

September 22, 2008

Fitness guru Jayne Peterson joins forces with Burger Planet

Well known fitness expert Jayne Peterson has joined the Burger Planet team. With Americans becoming more health conscious, Burger Planet has added a variety of healthful food choices that go right along with the traditional Burger Planet burger, fries and soda.

Burger Planet sought out Jayne Peterson in helping with the exploration of new and exciting healthful menu choices. After her success with helping talk show hostess Opal Whitcomb lose a staggering 75 pounds, Burger Planet new they wanted her on their team. Peterson feels, "Burger Planet has been a leader in the Quick Service Restaurant Industry in offering healthy menu choices. The company believes in encouraging customers to live healthier active lifestyles.”

CEO of Burger Planet Mr. James E. Muellenbach III said, "Jayne Petersen and Burger Planet share a commitment toward health. The women Jayne Petersen have helped lose weight eat at Burger Planet. Burger Planet and Jayne Petersen are launching a comprehensive program to assist those women in eating healthy."

Peterson will be working with Burger Planet chefs to make sure that new menu items are as healthy as possible. She is also developing new tray liners that will offer nutritional advice. Peterson is also introducing the new adult “Burger Planet Smiley Meal” which will include an ankle weight, the fruit packages, and the white meat Chicken entree.

Some of the new menu items that Burger Planet is now offering are bananas, pineapple chunks, grapes, apples and peaches. These sides can be substituted for fries, or added as a yummy dessert to any Burger Planet meal. For those health conscious individuals looking to add more variety to their diet, white chicken breast lettuce wraps and fresh Burger Planet salads are now available.

Upcoming Scheduled Events for the Burger Planet:
May 12 - Kick-off ceremony at the Burger Planet franchise located in Times Square in New York.
May 14 –Jayne Petersen will appear in a television commercial showcasing the low-carb entrees added to the Burger Planet menu.
Month of June – A promotional appearance with Corny the Clown at 12 Burger Planets around the country. Jayne Peterson and Corny the Clown will be providing nutritional packets and advice to consumers.
Month of July - Promotional appearances with Corny the Clown at seven shopping malls around the country that will focus on providing nutritional packets and advice to consumers. The first mall appearance will be at the Mall of America in Minnesota.

Burger Planet is the leader in the Quick Service Restaurant Industry. Burger Planet has served over 52 million customers since 1934. It currently has 8,951 franchises in every state, 17 countries and employees 42,272 people worldwide.

Contact:

Amanda Clyde, Public Relations Assistant Account Executive

801-864-4322

amanda.clyde@burgerplanet.com

-END-

Press Release 2 Draft

FOR IMMEDIATE RELEASE:

CONTACT: Amanda Clyde VP Public Relations

Mr. James E. Muellenbach III, CEO of Burger Planet

Phone: 801- 855- 9984

Fax: 801- 499- 2455

amanda.clyde@aggiemail.usu.edu

www.burgerplanet.com

Fitness guru Jayne Peterson joins forces with Burger Planet

Well known fitness expert Jayne Peterson is now apart of the Burger Planet team. With Americans becoming more health conscious, Burger Planet has added a variety of healthful food choices that go right along with the traditional Burger Planet burger, fries, and soda.

Burger Planet sought out Jayne Peterson in helping with the exploration of new and exciting healthful menu choices. After her success with helping talk show hostess Opal Whitcomb lose a staggering 75-pounds, Burger Planet new they wanted her on their team. Peterson feels, "Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson."

CEO of Burger Planet Mr. James E. Muellenbach III is quoted saying, "Jayne Petersen and Burger Planet share a commitment toward health. The women Jayne Petersen have helped lose weight eat at Burger Planet. Burger Planet and Jayne Petersen are launching a comprehensive program to assist those women in eating healthy."

Peterson will be working with Burger Planet chefs to make sure that new menu items are as healthy as possible. She is also developing new tray liners that will offer nutritional advice. And she is developing a new adult Burger Planet Smiley Meal that will include an ankle weight, the fruit packages, and the white meat Chicken entree. Some of the new menu items that Burger Planet is now offering are bananas, pineapple chunks, grapes, apples and peaches. These sides can be substituted for fries or added as a yummy dessert to any Burger Planet meal. For those health conscious individuals who are looking to add more variety to their diet, white chicken breast lettuce wraps and fresh Burger Planet salads are now available.

Burger Planet is the leader of the Quick Service Restaurant Industry. Burger Planet has served over 52 million customers since 1934. It currently has 8,951 franchises in every state and 17 countries and employees 42,272 people worldwide.

-END-

PRSA Code of Ethics!!

The PRSA Code of Ethics is very necessary if the public relations field is to maintain strong and competitive. Public relations professionals have the important job of providing an honest representation of the company or organization they are employed at. Strong relationships with other businesses, the government and the media are essential for success. Without these relationships it is almost entirely impossible to be successful in the public relations field. Those working in the field of P.R. have the capability of using their skills in a positive and negative way. Even though everyone wants to be the “top dog” in their industry; it is important as professionals to take responsibility if at any time an ethical compromise has been made.

Final Press Release 1: Announcement

News Release

ABC Real Estate, LLC

President Preston Parker

123 Creative Way

Logan, UT 84321

FOR IMMEDIATE RELEASE

Sept. 4 2008

NEW REAL ESTATE COMPANY IN LOGAN UTAH

Looking for investors

ABC Real Estate is looking for investors interested in being a part of an equity-holding, beneficiary-directed land trust system. This system allows for first time home buyers who do not have a down payment, good credit, or a low debt to income ratio to live in a home without renting. Investors and credit beneficiaries do not have to deal with processing and paperwork. “You come up with the money or credit and receive a check in the mail” said President of ABC Real Estate Preston Parker.

The sellers, credit holders, investors, and resident beneficiaries all enter into a trust fund contract. If a beneficiary does not uphold his side of the contract, a fifteen-day breach of contract is issued. Drawn out eviction and foreclosure proceedings do not exist due to the nature of this program.

After two years, residents are given the opportunity to purchase the home they live in. Their time spent honoring the trust fund contract allows them to simultaneously establish better credit and a much lower debt to income ratio. It is clear that our system steers far from the renters’ mentality which amounts to throwing away your investment.

There are two compelling reasons why investors in our company will find Logan, Utah an excellent place to offer trust fund contracts. First, Logan residents have a home-ownership mentality. Second, in the past thirty years there has not been a single foreclosed home sold presumably due to the intimidating sales process that follows.

The Logan area is a great place to enter real estate investment. Investors will find themselves reaping the rewards of a large profit with little or no work. We look forward to doing business with you.

ABC Real Estate is a state-wide company whose goal it is to teach people how to use an equity-holding, beneficiary-directed land trust system. It is located in Logan, Utah and has been operating since January 2008. ABC Real Estate currently has five employees and is looking forward to a nationally expanded business.

Contact:

Amanda Clyde

Public Relations and Media Specialist

675 North 800 East

Logan, UT 84321

801-864-4382

-END-

Press Release 1: accouncement

News Release
ABC Real Estate, LLC
123 Creativce Way
Logan, UT 84341
Contact: President Preston Parker
801-555-4567
FOR IMMEDIATE RELEASE
Sept. 4, 2008
NEW REAL ESTATE COMPANY IN LOGAN UTAH
Looking for investors
ABC Real Estate LLC is looking for investors interested in being a part of a equity-holding beneficary-directed land trust system. This system allows for first time home buyers who do not have a down payment, good credit, and a low debit to income ratio to live in a home without renting. Investors do not have to deal with the paper work and processing. “You come up with the money or credit and receive a check in the mail” said Preston Parker President of ABC Real Estate LLC.

Letter to Cousin

Amanda Clyde
634 N 820 E
Logan, UT 84321

August 28, 2008

Ryan Johnson
1255 W 13450 S
South Jordan, UT 84095

Dear Mr. Johnson:

I am thrilled that you are now a student at Utah State University. The quality of education here is phenomenal. I know you are struggling to find a major that interests you.

I started my freshman year as a history major. A year later, I decided teaching history was going to require far too much structure. I also found that the course work for my major was becoming increasingly dull and boring. I wanted to find a career which would allow me to be creative.

Recent opportunities had given me a taste of event planning, and I found that I had ample skills in this regard. I began to desire a career that would allow me to plan large events, host luncheons, schedule guest speakers, send out press releases, and put together booklets and brochures. After talking to my academic advisor, he suggested that I major in journalism and communications with an emphasis in public relations.

A career in public relations could potentially mean putting together promotional videos for a skate shop or escorting the president of an investment agency to a variety of business functions and meetings. It might involve helping a restaurant with damage control after an out break of salmonella poisoning hits the news, or even dutifully cleaning up vomit in a bathroom and five minutes later handing out party favors to financial contributors at a large convention. After reviewing the possibilities, I knew I wanted to major in public relations because of the varieties of jobs it covers.

What appeals to me the most, however, is that public relations is more than just press releases, research, and interviews, it is the tool by which one organization can ultimately elevate itself above the rest. It is the icing on the cake, and I am thrilled to be a part of it!

Sincerely,

Amanda Clyde

Hey world I am here!!!!!!!

Other than having a blog for my Jcom Newswriting Class, I have never had a blog before!!

-amanda clyde