2300 intro pr

I read a short article in written by Ben Silverman. In his article he discusses interviews, more specifically making sure "you" are ready for an interview. Silverman is interviewed often by a variety media outlets for his investment research company. He mentions that these interviews are very time consuming but are essential because of the media exposure the company receives from the it. Clearly, interviews can be a huge benefit for a company, on the other hand, if the individual being interviewed is not prepared it can be a complete waste of time. Silverman shares an interview experience where he was not prepared for an interview. Following his experience, he expands on what he should have done to be prepared. Silverman said, "I should have asked her exactly what the interview would focus on and if I felt that the subject was out of my comfort zone, I could have demurred. Instead, I wasted my time." He also suggests the following:

1. Focus on media outlets that reach your target audience, not necessarily the largest audience.

2. Don't speak to the media about subjects that you are unfamiliar or uncomfortable with.

3. Before doing any interview, especially television and radio spots, ask specifically what topics will be covered and be honest about whether or not you can and are willing to speak about them.

4. Every opportunity for press is not a good opportunity.

I never really realized how important it is to know exactly what you will be discussing in an interview. This advice is extremely important for anyone entering the public relations field. Personally, I know will take the time to be prepared before I am interviewed by any form of media outlet.