2300 intro pr

After reading the article, "Oh, we can do that...and that" from the pr news website, I got a new insight into mega branding. Huge companies like Coca-Cola and Star-bucks have the means of expanding their companies in many ways. They can introduce new products, or revamp old ones. Is it a good idea for these major companies to steer from their staple products? Coca Cola has recently released new products and according to PR News, the consumption of the brand as a whole is declining. The following question can then be posed: Is it better to avoid launching new products and stick to core staples of the company? Prior to reading this article I would have assumed that the more a company expands its products, the more successful it becomes. Now I feel like it is better to stick with core products, especially if they are successful. I feel like we live in a society which does not like change. We like to feel comfortable, and when something is comfortable there is nothing more annoying then someone trying to change it. So, from a PR stance, if something is working don't change it!!