Burger Planet
123 Healthy Way
Contact: Mr. James E. Muellenbach III, CEO
877-765-4321
FOR IMMEDIATE RELEASE:
September 22, 2008
Fitness guru Jayne Peterson joins forces with Burger Planet
Well known fitness expert Jayne Peterson has joined the Burger Planet team. With Americans becoming more health conscious, Burger Planet has added a variety of healthful food choices that go right along with the traditional Burger Planet burger, fries and soda.
Burger Planet sought out Jayne Peterson in helping with the exploration of new and exciting healthful menu choices. After her success with helping talk show hostess Opal Whitcomb lose a staggering 75 pounds, Burger Planet new they wanted her on their team. Peterson feels, "Burger Planet has been a leader in the Quick Service Restaurant Industry in offering healthy menu choices. The company believes in encouraging customers to live healthier active lifestyles.”
CEO of Burger Planet Mr. James E. Muellenbach III said, "Jayne Petersen and Burger Planet share a commitment toward health. The women Jayne Petersen have helped lose weight eat at Burger Planet. Burger Planet and Jayne Petersen are launching a comprehensive program to assist those women in eating healthy."
Peterson will be working with Burger Planet chefs to make sure that new menu items are as healthy as possible. She is also developing new tray liners that will offer nutritional advice. Peterson is also introducing the new adult “Burger Planet Smiley Meal” which will include an ankle weight, the fruit packages, and the white meat Chicken entree.
Some of the new menu items that Burger Planet is now offering are bananas, pineapple chunks, grapes, apples and peaches. These sides can be substituted for fries, or added as a yummy dessert to any Burger Planet meal. For those health conscious individuals looking to add more variety to their diet, white chicken breast lettuce wraps and fresh Burger Planet salads are now available.
Upcoming Scheduled Events for the Burger Planet:
May 12 - Kick-off ceremony at the Burger Planet franchise located in Times Square in
May 14 –Jayne Petersen will appear in a television commercial showcasing the low-carb entrees added to the Burger Planet menu.
Month of June – A promotional appearance with Corny the Clown at 12 Burger Planets around the country. Jayne Peterson and Corny the Clown will be providing nutritional packets and advice to consumers.
Month of July - Promotional appearances with Corny the Clown at seven shopping malls around the country that will focus on providing nutritional packets and advice to consumers. The first mall appearance will be at the Mall of America in
Burger Planet is the leader in the Quick Service Restaurant Industry. Burger Planet has served over 52 million customers since 1934. It currently has 8,951 franchises in every state, 17 countries and employees 42,272 people worldwide.
Contact:
Amanda Clyde, Public Relations Assistant Account Executive
801-864-4322
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