2300 intro pr

Today, was the first day that I have gotten online and actually read about public relations off the website . I read a short article written by Mark Stevens, author, and CEO of MSCO. Mark was invited to discuss the Oprah/Palin controversy on Fox News that had recently hit the news. When Oprah did not allow the request for Palin to be a guest on her show, the media picked this story up immediately. An all out media frenzy was taking place within a variety of media outlets. Stevens, points out some interesting thoughts on PR in relation to this media frenzy, he calls it a "chain reaction." The chain reaction starts with a PR person leaking a story. Once the media picks the story up, they contact the PR people which are preparing for damage control. After the a statement is made in hopes to salvage the "pr" a large news company sees the leak as a bigger story and jumps on it (and so on and so on). The moral of the story is, PR good or bad spreads like wildfire. With as many media outlets as there are out there, PR professionals truly have a tough job.