Monday, September 29, 2008
2300 intro pr
Do this, Don't do that! E-releases gives some helpful tips on what to do, and what not to do in the public relations field. They strongly recommend taking taking responsibility for your mistakes and admitting when you are wrong. Honesty is an important characteristic which public relations professionals should have. It is also suggested that public relations professionals don't trade on inside information. Many times PR people have access to information which is not public. It must be pointed out that trading insider information is illegal and, believe it or not, the SEC is pretty good at tracking down people who do it. They also urge the importance of keeping an updated resume. With the economy suffering financially, it is essential to keep your resume updated and look for strong companies and firms with proven track records. Lastly, don't talk about your former clients, is the last piece of advice given. Even if you hate a former client, it is unprofessional to discuss any inside information you may have fallen upon as their pr person. Many times businesses require their pr person to sign a contract agreeing to never publicly malign your client during and after the contract. It is important to remember that a PR person who trashes a former client will find it extremely difficult to find work.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment