The PRSA Code of Ethics is very necessary if the public relations field is to maintain strong and competitive. Public relations professionals have the important job of providing an honest representation of the company or organization they are employed at. Strong relationships with other businesses, the government and the media are essential for success. Without these relationships it is almost entirely impossible to be successful in the public relations field. Those working in the field of P.R. have the capability of using their skills in a positive and negative way. Even though everyone wants to be the “top dog” in their industry; it is important as professionals to take responsibility if at any time an ethical compromise has been made.
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