Final Press Release 3:Cause Promotion

Cache Valley Area Investors Association
President and Founder Preston Parker
645 North 4567 East
Logan, UT 84321

FOR IMMEDIATE RELEASE

Sept. 30, 2008

CACHE VALLEY AREA INVESTORS ASSOCIATION

Financial Independence Is Only A Step Away

Cache Valley Area Investors Association is a non-profit organization which provides the education necessary to gain financial independence. The key to obtaining financial independence is to have your passive income (investments) surpass your active income (expenses). “My goal is to educate people on how to gain financial independence and produce a networking hub of investors.” said President of CVAIA Preston Parker.

Parker said the reason why he wants to educate individuals is, “I am sick of people complaining about their jobs. I have an answer to their complaints, come to my meetings.” The Area Investors meet every Wednesday at 7:00 pm, in the Cache Valley Chamber of Commerce, which is located at 160 North Main Street. Meetings discuss the strategies needed for financial independence through the cash flow game and other resources such as, the best seller book Rich Dad Poor Dad.

Parker says it will take 3 years for an educated aggressive individual to reach financial independence, and ten years for someone who is less aggressive. After this point “You can do whatever you want with your time. No more complaining about jobs.” said Parker.

Cache Valley Area Investors Associations goal is “True Financial Independence.” The non profit organization was started in July of 2007. Currently, there are a total of fifty members, ten of which are active. There are hundreds of associations world wide providing the educational tools necessary for financial independence. Ultimately, allowing people the opportunity to have a job they love!

Contact: Amanda Clyde
Public Relations and Media Specialist
675 North 800 East
Logan, UT 84321
801-864-4382

-END-

2300 intro pr

Do this, Don't do that! E-releases gives some helpful tips on what to do, and what not to do in the public relations field. They strongly recommend taking taking responsibility for your mistakes and admitting when you are wrong. Honesty is an important characteristic which public relations professionals should have. It is also suggested that public relations professionals don't trade on inside information. Many times PR people have access to information which is not public. It must be pointed out that trading insider information is illegal and, believe it or not, the SEC is pretty good at tracking down people who do it. They also urge the importance of keeping an updated resume. With the economy suffering financially, it is essential to keep your resume updated and look for strong companies and firms with proven track records. Lastly, don't talk about your former clients, is the last piece of advice given. Even if you hate a former client, it is unprofessional to discuss any inside information you may have fallen upon as their pr person. Many times businesses require their pr person to sign a contract agreeing to never publicly malign your client during and after the contract. It is important to remember that a PR person who trashes a former client will find it extremely difficult to find work.

2300 intro pr

I read a short article in written by Ben Silverman. In his article he discusses interviews, more specifically making sure "you" are ready for an interview. Silverman is interviewed often by a variety media outlets for his investment research company. He mentions that these interviews are very time consuming but are essential because of the media exposure the company receives from the it. Clearly, interviews can be a huge benefit for a company, on the other hand, if the individual being interviewed is not prepared it can be a complete waste of time. Silverman shares an interview experience where he was not prepared for an interview. Following his experience, he expands on what he should have done to be prepared. Silverman said, "I should have asked her exactly what the interview would focus on and if I felt that the subject was out of my comfort zone, I could have demurred. Instead, I wasted my time." He also suggests the following:

1. Focus on media outlets that reach your target audience, not necessarily the largest audience.

2. Don't speak to the media about subjects that you are unfamiliar or uncomfortable with.

3. Before doing any interview, especially television and radio spots, ask specifically what topics will be covered and be honest about whether or not you can and are willing to speak about them.

4. Every opportunity for press is not a good opportunity.

I never really realized how important it is to know exactly what you will be discussing in an interview. This advice is extremely important for anyone entering the public relations field. Personally, I know will take the time to be prepared before I am interviewed by any form of media outlet.

2300 intro pr

After reading the article, "Oh, we can do that...and that" from the pr news website, I got a new insight into mega branding. Huge companies like Coca-Cola and Star-bucks have the means of expanding their companies in many ways. They can introduce new products, or revamp old ones. Is it a good idea for these major companies to steer from their staple products? Coca Cola has recently released new products and according to PR News, the consumption of the brand as a whole is declining. The following question can then be posed: Is it better to avoid launching new products and stick to core staples of the company? Prior to reading this article I would have assumed that the more a company expands its products, the more successful it becomes. Now I feel like it is better to stick with core products, especially if they are successful. I feel like we live in a society which does not like change. We like to feel comfortable, and when something is comfortable there is nothing more annoying then someone trying to change it. So, from a PR stance, if something is working don't change it!!

2300 intro pr

Today, was the first day that I have gotten online and actually read about public relations off the website . I read a short article written by Mark Stevens, author, and CEO of MSCO. Mark was invited to discuss the Oprah/Palin controversy on Fox News that had recently hit the news. When Oprah did not allow the request for Palin to be a guest on her show, the media picked this story up immediately. An all out media frenzy was taking place within a variety of media outlets. Stevens, points out some interesting thoughts on PR in relation to this media frenzy, he calls it a "chain reaction." The chain reaction starts with a PR person leaking a story. Once the media picks the story up, they contact the PR people which are preparing for damage control. After the a statement is made in hopes to salvage the "pr" a large news company sees the leak as a bigger story and jumps on it (and so on and so on). The moral of the story is, PR good or bad spreads like wildfire. With as many media outlets as there are out there, PR professionals truly have a tough job.

Press Release 3: Cause Promotion

Cache Valley Area Investors Association
President and Founder Preston Parker
645 N. 4567 E.
Logan, UT 84321
FOR IMMEDIATE RELEASE
Sept. 23 2008
Cache Valley Area Investors Association

Cache Valley Area Investors Association is a non-profit organization that educates anyone on how to gain financial independence. There is a non a member fee for this free education. “My goal is to educate people on how to gain financial independence and produce a networking hub of investors” said President Parker.







Amanda Clyde

Public Relations and Media Specialist
675 North 800 East
Logan, UT 84321
801-864-4382

Final Press Release 2: Announcement

Burger Planet

123 Healthy Way

Gary, IN 46401

Contact: Mr. James E. Muellenbach III, CEO

877-765-4321

james@burgerplanet.com

FOR IMMEDIATE RELEASE:

September 22, 2008

Fitness guru Jayne Peterson joins forces with Burger Planet

Well known fitness expert Jayne Peterson has joined the Burger Planet team. With Americans becoming more health conscious, Burger Planet has added a variety of healthful food choices that go right along with the traditional Burger Planet burger, fries and soda.

Burger Planet sought out Jayne Peterson in helping with the exploration of new and exciting healthful menu choices. After her success with helping talk show hostess Opal Whitcomb lose a staggering 75 pounds, Burger Planet new they wanted her on their team. Peterson feels, "Burger Planet has been a leader in the Quick Service Restaurant Industry in offering healthy menu choices. The company believes in encouraging customers to live healthier active lifestyles.”

CEO of Burger Planet Mr. James E. Muellenbach III said, "Jayne Petersen and Burger Planet share a commitment toward health. The women Jayne Petersen have helped lose weight eat at Burger Planet. Burger Planet and Jayne Petersen are launching a comprehensive program to assist those women in eating healthy."

Peterson will be working with Burger Planet chefs to make sure that new menu items are as healthy as possible. She is also developing new tray liners that will offer nutritional advice. Peterson is also introducing the new adult “Burger Planet Smiley Meal” which will include an ankle weight, the fruit packages, and the white meat Chicken entree.

Some of the new menu items that Burger Planet is now offering are bananas, pineapple chunks, grapes, apples and peaches. These sides can be substituted for fries, or added as a yummy dessert to any Burger Planet meal. For those health conscious individuals looking to add more variety to their diet, white chicken breast lettuce wraps and fresh Burger Planet salads are now available.

Upcoming Scheduled Events for the Burger Planet:
May 12 - Kick-off ceremony at the Burger Planet franchise located in Times Square in New York.
May 14 –Jayne Petersen will appear in a television commercial showcasing the low-carb entrees added to the Burger Planet menu.
Month of June – A promotional appearance with Corny the Clown at 12 Burger Planets around the country. Jayne Peterson and Corny the Clown will be providing nutritional packets and advice to consumers.
Month of July - Promotional appearances with Corny the Clown at seven shopping malls around the country that will focus on providing nutritional packets and advice to consumers. The first mall appearance will be at the Mall of America in Minnesota.

Burger Planet is the leader in the Quick Service Restaurant Industry. Burger Planet has served over 52 million customers since 1934. It currently has 8,951 franchises in every state, 17 countries and employees 42,272 people worldwide.

Contact:

Amanda Clyde, Public Relations Assistant Account Executive

801-864-4322

amanda.clyde@burgerplanet.com

-END-

Press Release 2 Draft

FOR IMMEDIATE RELEASE:

CONTACT: Amanda Clyde VP Public Relations

Mr. James E. Muellenbach III, CEO of Burger Planet

Phone: 801- 855- 9984

Fax: 801- 499- 2455

amanda.clyde@aggiemail.usu.edu

www.burgerplanet.com

Fitness guru Jayne Peterson joins forces with Burger Planet

Well known fitness expert Jayne Peterson is now apart of the Burger Planet team. With Americans becoming more health conscious, Burger Planet has added a variety of healthful food choices that go right along with the traditional Burger Planet burger, fries, and soda.

Burger Planet sought out Jayne Peterson in helping with the exploration of new and exciting healthful menu choices. After her success with helping talk show hostess Opal Whitcomb lose a staggering 75-pounds, Burger Planet new they wanted her on their team. Peterson feels, "Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson."

CEO of Burger Planet Mr. James E. Muellenbach III is quoted saying, "Jayne Petersen and Burger Planet share a commitment toward health. The women Jayne Petersen have helped lose weight eat at Burger Planet. Burger Planet and Jayne Petersen are launching a comprehensive program to assist those women in eating healthy."

Peterson will be working with Burger Planet chefs to make sure that new menu items are as healthy as possible. She is also developing new tray liners that will offer nutritional advice. And she is developing a new adult Burger Planet Smiley Meal that will include an ankle weight, the fruit packages, and the white meat Chicken entree. Some of the new menu items that Burger Planet is now offering are bananas, pineapple chunks, grapes, apples and peaches. These sides can be substituted for fries or added as a yummy dessert to any Burger Planet meal. For those health conscious individuals who are looking to add more variety to their diet, white chicken breast lettuce wraps and fresh Burger Planet salads are now available.

Burger Planet is the leader of the Quick Service Restaurant Industry. Burger Planet has served over 52 million customers since 1934. It currently has 8,951 franchises in every state and 17 countries and employees 42,272 people worldwide.

-END-

PRSA Code of Ethics!!

The PRSA Code of Ethics is very necessary if the public relations field is to maintain strong and competitive. Public relations professionals have the important job of providing an honest representation of the company or organization they are employed at. Strong relationships with other businesses, the government and the media are essential for success. Without these relationships it is almost entirely impossible to be successful in the public relations field. Those working in the field of P.R. have the capability of using their skills in a positive and negative way. Even though everyone wants to be the “top dog” in their industry; it is important as professionals to take responsibility if at any time an ethical compromise has been made.

Final Press Release 1: Announcement

News Release

ABC Real Estate, LLC

President Preston Parker

123 Creative Way

Logan, UT 84321

FOR IMMEDIATE RELEASE

Sept. 4 2008

NEW REAL ESTATE COMPANY IN LOGAN UTAH

Looking for investors

ABC Real Estate is looking for investors interested in being a part of an equity-holding, beneficiary-directed land trust system. This system allows for first time home buyers who do not have a down payment, good credit, or a low debt to income ratio to live in a home without renting. Investors and credit beneficiaries do not have to deal with processing and paperwork. “You come up with the money or credit and receive a check in the mail” said President of ABC Real Estate Preston Parker.

The sellers, credit holders, investors, and resident beneficiaries all enter into a trust fund contract. If a beneficiary does not uphold his side of the contract, a fifteen-day breach of contract is issued. Drawn out eviction and foreclosure proceedings do not exist due to the nature of this program.

After two years, residents are given the opportunity to purchase the home they live in. Their time spent honoring the trust fund contract allows them to simultaneously establish better credit and a much lower debt to income ratio. It is clear that our system steers far from the renters’ mentality which amounts to throwing away your investment.

There are two compelling reasons why investors in our company will find Logan, Utah an excellent place to offer trust fund contracts. First, Logan residents have a home-ownership mentality. Second, in the past thirty years there has not been a single foreclosed home sold presumably due to the intimidating sales process that follows.

The Logan area is a great place to enter real estate investment. Investors will find themselves reaping the rewards of a large profit with little or no work. We look forward to doing business with you.

ABC Real Estate is a state-wide company whose goal it is to teach people how to use an equity-holding, beneficiary-directed land trust system. It is located in Logan, Utah and has been operating since January 2008. ABC Real Estate currently has five employees and is looking forward to a nationally expanded business.

Contact:

Amanda Clyde

Public Relations and Media Specialist

675 North 800 East

Logan, UT 84321

801-864-4382

-END-

Press Release 1: accouncement

News Release
ABC Real Estate, LLC
123 Creativce Way
Logan, UT 84341
Contact: President Preston Parker
801-555-4567
FOR IMMEDIATE RELEASE
Sept. 4, 2008
NEW REAL ESTATE COMPANY IN LOGAN UTAH
Looking for investors
ABC Real Estate LLC is looking for investors interested in being a part of a equity-holding beneficary-directed land trust system. This system allows for first time home buyers who do not have a down payment, good credit, and a low debit to income ratio to live in a home without renting. Investors do not have to deal with the paper work and processing. “You come up with the money or credit and receive a check in the mail” said Preston Parker President of ABC Real Estate LLC.

Letter to Cousin

Amanda Clyde
634 N 820 E
Logan, UT 84321

August 28, 2008

Ryan Johnson
1255 W 13450 S
South Jordan, UT 84095

Dear Mr. Johnson:

I am thrilled that you are now a student at Utah State University. The quality of education here is phenomenal. I know you are struggling to find a major that interests you.

I started my freshman year as a history major. A year later, I decided teaching history was going to require far too much structure. I also found that the course work for my major was becoming increasingly dull and boring. I wanted to find a career which would allow me to be creative.

Recent opportunities had given me a taste of event planning, and I found that I had ample skills in this regard. I began to desire a career that would allow me to plan large events, host luncheons, schedule guest speakers, send out press releases, and put together booklets and brochures. After talking to my academic advisor, he suggested that I major in journalism and communications with an emphasis in public relations.

A career in public relations could potentially mean putting together promotional videos for a skate shop or escorting the president of an investment agency to a variety of business functions and meetings. It might involve helping a restaurant with damage control after an out break of salmonella poisoning hits the news, or even dutifully cleaning up vomit in a bathroom and five minutes later handing out party favors to financial contributors at a large convention. After reviewing the possibilities, I knew I wanted to major in public relations because of the varieties of jobs it covers.

What appeals to me the most, however, is that public relations is more than just press releases, research, and interviews, it is the tool by which one organization can ultimately elevate itself above the rest. It is the icing on the cake, and I am thrilled to be a part of it!

Sincerely,

Amanda Clyde