I recently had the opportunity to talk with a reporter for channel 5 news. She called to discuss the recent events at USU and gave me advice on how to handle the media which would soon be breathing down my throat for information. Her advice goes as follows:
1. Treat the Media with respect when contacted
2. Direct them to the people responsible for commenting on the issue
3. It is perfectly acceptable to say "No comment"
I asked her if I should have information ready for the media such as press releases, interview questions etc and she said, "No, direct them to USU public relations and the organization at hand."
Monday, November 24, 2008
pr 2300
For those who have heard anything about the tragic death of the young freshman who died at USU my heart truly goes out to his family, as well as the fraternity he was pledging at the time. As a student in the PR field I have watched how the many media outlets have taken this tragic event and turned it into something sickening. As a sorority member at USU it saddens me that we lost one of our follow Greeks. Sororities as well as Fraternities are forbidden to participate in hazing in any form. Utah State as well as National Headquarters for each Greek house on campus does not allow hazing. As a member of my sorority if any active member allows hazing or even participates in hazing they will be removed from the sorority and their pin will be dropped. If a pledge or "new member" allows hazing to be done to be done, their pledge will automatically be lifted. Hazing is a serious crime and is not seen as acceptable at USU and the Greek houses on campus.
Thursday, November 20, 2008
Draft:Proposal Paper
Proposal
Part One: Summary
We are n public relations team formed at Utah State University. We are honors students majoring in Journalism and Communications with an emphasis in PR. As professors, and the department head of the Journalism and Communications department, we are asking for changes to be made for the Mass Media Law class. It is not our intention to remove the current professor, but to add another section and remodel the current teaching methods, specifically in creativity and grading distribution. Adding another section would require the budget request of (insert $$$ request here). Currently, the Mass Media law professor lacks creativity and diversity in teaching methods and is extremely inconsistent in grading and bias. With such a respected PR program at USU, Mass Media Law must be the highest quality of education offered. We hope to add to the reputation of the highly esteemed PR program at USU at the same time giving students the education they yearn for.
Part Two:
We are approaching you because the decision to add an additional section and regulate teaching methods is solely the decision of the Journalism and Communications department. We are asking for an additional Mass Media Law class which will cost ($$$$$$$$$$$$$$$$$$$$). It is understood that the funding will also need to be provided to pay an additional professor educated in the subject. With the current budget cuts Journalism department we recognize funds are tight. With this being said, adding an additional section will make students extremely pleased. In turn, once these students graduate they will be more likely to donate money, resources, and time back to USU because of their positive experience.
Part Three:
Currently, students are far from happy with the level of education they are receiving from the Mass Media Law class instructed by (Ms. Bla blab la). Students are frustrated because they are paying for a class which is not being taught at a professional level. We are not asking for the class to become easier by any means because it is understood USU offers challenging and beneficial courses. The current professor’s teaching methods are not up to the mainstream methods being used by other national universities. Reading directly out of a book from class lacks creativity and limits the learning capability of students. With a world full of constant revolutionized technological innovations, the question can than be posed; Why is the professor reading from a book? Utah State’s Journalism department’s reputation is at stake due to the inconsistent grading and bias toward particular students.
Part Four: not complete at this time! (we want to make sure this is not redundant)
Part Five:
As honors students in the highly esteemed Journalism and Communications Public Relations department we have take what we have learned from classes such as Beginning Newswriting, Introduction to Mass Communications, Media Smarts, Introduction to Public Relations, and Writing for Public Relations we as students have taken what we have learned in these courses and are applying it to real life. Our direction comes from current as well as previous professors who have given us the tools essential in proposing a successful campaign. We have set up interviews, decided upon appropriate media outlets, followed the ethics of journalism, and most importantly compiled the information necessary for purposing a campaign that will benefit the Journalism department and its students.
Part Six:
We need to find out how much it would cost to actually add another section as well as add the funds necessary for hiring another professor to teach this section. Considering we are concerned with the current teaching methods, we as a group must decide if additional funds need to be added for speakers, technological expenditures, etc.
Part Seven:
We are asking for your help in creating a Mass Media Law class which is highly academically esteemed. By doing this, we are asking for the current Mass Media Law professor to be evaluated in her teaching methods, and grading distribution by Department Head Mike Sweeney. We are also asking for an additional section to be added due to the vast amount of students in the class. This section can be taught by the same professor, but an entire revamp of teaching methods must be required. It is our proposal that the Journalism Department decide upon appropriate teaching methods for the course and fair grade distribution.
Please call the team leader Amanda Clyde for more information or any additional question.
Amanda Clyde:Team Leader
amanda.clyde@aggiemail.cc.usu.edu
801-864-4382
(Signature goes here)
Part One: Summary
We are n public relations team formed at Utah State University. We are honors students majoring in Journalism and Communications with an emphasis in PR. As professors, and the department head of the Journalism and Communications department, we are asking for changes to be made for the Mass Media Law class. It is not our intention to remove the current professor, but to add another section and remodel the current teaching methods, specifically in creativity and grading distribution. Adding another section would require the budget request of (insert $$$ request here). Currently, the Mass Media law professor lacks creativity and diversity in teaching methods and is extremely inconsistent in grading and bias. With such a respected PR program at USU, Mass Media Law must be the highest quality of education offered. We hope to add to the reputation of the highly esteemed PR program at USU at the same time giving students the education they yearn for.
Part Two:
We are approaching you because the decision to add an additional section and regulate teaching methods is solely the decision of the Journalism and Communications department. We are asking for an additional Mass Media Law class which will cost ($$$$$$$$$$$$$$$$$$$$). It is understood that the funding will also need to be provided to pay an additional professor educated in the subject. With the current budget cuts Journalism department we recognize funds are tight. With this being said, adding an additional section will make students extremely pleased. In turn, once these students graduate they will be more likely to donate money, resources, and time back to USU because of their positive experience.
Part Three:
Currently, students are far from happy with the level of education they are receiving from the Mass Media Law class instructed by (Ms. Bla blab la). Students are frustrated because they are paying for a class which is not being taught at a professional level. We are not asking for the class to become easier by any means because it is understood USU offers challenging and beneficial courses. The current professor’s teaching methods are not up to the mainstream methods being used by other national universities. Reading directly out of a book from class lacks creativity and limits the learning capability of students. With a world full of constant revolutionized technological innovations, the question can than be posed; Why is the professor reading from a book? Utah State’s Journalism department’s reputation is at stake due to the inconsistent grading and bias toward particular students.
Part Four: not complete at this time! (we want to make sure this is not redundant)
Part Five:
As honors students in the highly esteemed Journalism and Communications Public Relations department we have take what we have learned from classes such as Beginning Newswriting, Introduction to Mass Communications, Media Smarts, Introduction to Public Relations, and Writing for Public Relations we as students have taken what we have learned in these courses and are applying it to real life. Our direction comes from current as well as previous professors who have given us the tools essential in proposing a successful campaign. We have set up interviews, decided upon appropriate media outlets, followed the ethics of journalism, and most importantly compiled the information necessary for purposing a campaign that will benefit the Journalism department and its students.
Part Six:
We need to find out how much it would cost to actually add another section as well as add the funds necessary for hiring another professor to teach this section. Considering we are concerned with the current teaching methods, we as a group must decide if additional funds need to be added for speakers, technological expenditures, etc.
Part Seven:
We are asking for your help in creating a Mass Media Law class which is highly academically esteemed. By doing this, we are asking for the current Mass Media Law professor to be evaluated in her teaching methods, and grading distribution by Department Head Mike Sweeney. We are also asking for an additional section to be added due to the vast amount of students in the class. This section can be taught by the same professor, but an entire revamp of teaching methods must be required. It is our proposal that the Journalism Department decide upon appropriate teaching methods for the course and fair grade distribution.
Please call the team leader Amanda Clyde for more information or any additional question.
Amanda Clyde:Team Leader
amanda.clyde@aggiemail.cc.usu.edu
801-864-4382
(Signature goes here)
Monday, November 17, 2008
Writing for PR
I just joined the PRSSA chapter at Utah State University this fall. I decided it would be beneficial for me to not just be a chapter member but a national member as well. I have been on the PRSA website and I want to post what they are all about.
About PRSA:
The Public Relations Society of America, based in New York City, is the world's largest organization for public relations professionals. The Society has nearly 32,000 professional and student members. PRSA is organized into more than 100 Chapters nationwide, 19 Professional Interest Sections and Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has nearly 300 Chapters at colleges and universities throughout the United States.
The PRSA also has job opportunities for national members. There is also a leadership conference which national members are allowed to attend yearly.
writing of PR
While I was searching the web for new pr ideas, blogs, and sites I came across www.pr.com. This site is a business directory for public relations agencies. There are over thousand business companies listed under pr.com. Browsers can search specific companies, products, services, articles, as well as press releases. Companies can use the website to promote everything they want about their company. This is a good way for college students to seek out different pr agencies around the nation. I know I am going to take the time to look through these agencies and hopefully, I will find an agency which I find interesting to my future career.
Tuesday, November 4, 2008
writing of PR
Good PR and Bad PR! Those are the words I hear on a regular basis. I am a member of Kappa Delta Sorority and it is so important that we surround our chapter with "Good" PR. When we go to a football game we bring a huge poster which says "KD loves USU football" (good pr). Making sure that we look presentable when we go to class (good pr). Volunteering at universities events (good pr). Holding large scale philanthropy projects (good pr).
As a member of council for Kappa Delta the last thing I want to deal with is having to combat "Bad" PR. I can only imagine the headlines..."Four sorority girls dead because of reckless driving due to excessive alcohol consumption" (bad pr). "Kappa Delta sorority members accused of hazing pledges by sleep deprivation" (bad pr). Thank goodness I have never had to combat bad pr for my sorority!
As a member of council for Kappa Delta the last thing I want to deal with is having to combat "Bad" PR. I can only imagine the headlines..."Four sorority girls dead because of reckless driving due to excessive alcohol consumption" (bad pr). "Kappa Delta sorority members accused of hazing pledges by sleep deprivation" (bad pr). Thank goodness I have never had to combat bad pr for my sorority!
Writing for PR
Well today is election day!! Our country is either going to remain at a stand still or become socialist nation! Today, was the first time I have ever voted in a presentational election. It was amazing to how so many businesses took advantage of election day and used it as means of PR for their individual organizations.
After I finished voting, I returned my voting card and was handed a "I VOTED" sticker. I was walked around campus just about everyone was wearing the sticker and discussing the election. This particular election turned voting into the "cool thing to do." My university student association is throwing a huge election party all night, as well as other universities around the nation. Hip social places such as Star Bucks and Ben and Jerry's gave voters free products.
Even the popular college social networking site face book is a huge part of this years election by providing polls, debates, and voting bumper stickers. I am definitely impressed with how many citizens have taken the time to vote, most importantly college students.
After I finished voting, I returned my voting card and was handed a "I VOTED" sticker. I was walked around campus just about everyone was wearing the sticker and discussing the election. This particular election turned voting into the "cool thing to do." My university student association is throwing a huge election party all night, as well as other universities around the nation. Hip social places such as Star Bucks and Ben and Jerry's gave voters free products.
Even the popular college social networking site face book is a huge part of this years election by providing polls, debates, and voting bumper stickers. I am definitely impressed with how many citizens have taken the time to vote, most importantly college students.
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