Brittany
Amanda
Amanda
Amy Morris
B 3a’s
It has been brought to our attention that Burger Planet’s image has been struggling due do to a rise in a healthier public. Because of this dilemma, we purpose the following; Burger Planet needs a “make over,” we are talking a total face lift! With celebrity endorsements being success currently, we believe that fitness guru Jayne Peterson will transform Burger Planet into a healthier, happy, and more attractive quick service establishment. Also, Americans overall are looking to get rid of the never ending diet fads and simply eat healthier. With Burger Planets new variety of healthful options, Burger Planet is on the same track with Americans. Finally, doctors and nutritionists have announced that fast food is not “bad.” Burger Planet can use this announcement for the betterment of their total facelift.
1: Kirstie Alley and Valerie Bertinelli have another pal joining them in the Jenny Craig universe: Queen Latifah. "We officially confirm that Queen Latifah will join the Jenny Craig program in January," Scott Parker, Jenny Craig's vice president of marketing, tells PEOPLE. "We are thrilled to have Queen Latifah support our mission of improving health by taking her first step toward achieving a more healthful lifestyle." Parker adds: "Queen Latifah joins forces with Jenny Craig to communicate the importance of how small lifestyle changes, in the areas of diet and exercise, can have positive effects on overall health."
2: Slower metabolism, thicker waist, and creeping weight gain are physiological changes that affect most women over 35. Women who turn to crash diets often feel shortchanged by the short-term results. The fact is - nothing short of a conscious change to healthy eating habits can women over 35 put off weight gain or revitalize their health. Eat Smaller and Frequent Meal. Eat five to six small meals a day to prevent hunger pangs. The body is wired to go into starvation mode and stop burning calories when one is hungry. By eating smaller and frequent meals, you're "tricking" your body into burning calories continuously throughout the day! Simply add two healthy snacks of fruit, nuts, seeds or low fat drinks to breakfast, lunch and dinner to make the minimum five meals. Healthy Eating Habit- Drink Water, Water, Water! Drink at least 8 ounces of still water a day and add a little lemon or grapefruit juice for a refreshing taste. By practicing these healthy eating habits, women over 35 will be able to regain control over their shape and weight.
3: Dieting has fallen out of favor while trying to eat more healthfully is in, a marketing research firm that tracks what Americans consume said on Friday. Twenty-nine percent of women and 19 percent of men are on diets, based on the responses of 26,000 American adults, compared to 10 years ago when 35 percent of women and 23 percent of men said they were dieting, according to Port Washington, New York-based NPD Group Inc."The problem with diets is most people feel deprived, or they're disappointed with the results. And NPD says it all in its report about as perfect as it could be said: "The problem with diets is most people feel deprived, or they're disappointed with the results. Of course, results will come if you stick with it." Do you stick with diets? Millions do not. But, changing to a healthy eating lifestyle is just that -- a lifestyle change. It's certainly not a diet change.
In conclusion, it is obvious that Burger Planet is on the right track in establishing a make -over which will be long lasting intern creating financial stability.
7 comments:
Good work! Good information also. The only suggestions I have are: the links at the bottom don't seem to be working and also your last sentence is a run on sentence. Maybe just break it up a bit.
Great job! This has a lot of additional information from outside sources that definitely proved the need for the new campaign.
I liked your info to back up what you are saying. The only thing I would look at is using a more professional tone in your intro statement.
Great job! the info provided was solid and really stands for your positions. looking forward to reading your final!
You have some solid research. However, I think you need to tie it more to Burger Planet. Why do your statistics matter?
Also, you may want to include how the health food will effect Burger Planet's pocketbook. Although women ages 30 to 40 are important, so is running a good business. How have other fast food restaurants changed their image?
You found some great sources to back-up your position. Consider citing your sources.
The position could be a little easier to read. It is nice to have a position paper that is direct and to the point.
I believe you meant "in turn" rather than "intern" in the last paragraph.
Great Job!
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