Thursday, April 2, 2009

photoshop assignment


I used layers to saturate the top and de saturate and contrast the bottom half.




I used contrast and dodge and burn tools to enhance the water and mist.

Thursday, February 12, 2009

On the Internet, Nobody Knows you're a Dog: #3

I laughed when I first looked over the cartoon, "On the Internet, Nobody Knows You're A Dog." I analyzed the cartoon in a way that brought a specific meaning to me. It is so important to understand that we have no idea who anyone really is on the web. With the line, Nobody Knows, points out that no one really does know who they are dealing with online. We must protect ourselves, and importantly, truly represent who we are in a positive light. What we allow others to see about us online can be either very detrimental or positive. We need to keep this in mind when we let any personal information about us online.

Facebook: #3

After reading the article, "A mother and daughter face up to Facebook," by Debra Bruno I almost started to chuckle. Just recently my mom got a Facebook account. She is 43 years old and is now on the same social networking system I use constantly. At first Initially, I was weary about accepting her friend request. Her having access to my Facebook page meant she now had access into my life. She could read my current status, look at my "party" pics, and even read what others were writing on my wall. As weird as it may sound, it does not bother me that my mom can look at my Facebook page whenever she wants because she is truly one of my best friends, and isn't Facebook centered on "FRIENDS"?

Monday, February 9, 2009

The Coming Tug of War Over the Internet: Online #2

I personally use the search engine Google. Honestly, I have no idea why, but I believe it must be do to "branding." However, those who use search engines use the engine which provides them with the best information possible. As consumers, we have also chosen which online shopping sites we used frequently. Washington Post writer, Christopher Stern helps online users become aware of what some major telephone companies have in mind. "The nation's largest telephone companies have a new business plan, and if it comes to pass you may one day discover that Yahoo suddenly responds much faster to your inquiries, overriding your affinity for Google. Or that Amazon's Web site seems sluggish compared with eBay's." These companies would for a set price give one company priority on their networks over another. It is interesting that these carries have figured out just another way to make more money. I personally believe that internet providers should allow the consumer to decide what search engines and shopping sites they wish to use.

When google is not your friend! Online #2

After reading the article, "When Google is not your friend" I gained a greater understanding of how public ones actions are on search engines. CNET newswriter,Declan McCullagh said, "It's only a matter of time before other attorneys realize that a person's entire search history is available for the asking, and the subpoenas begin to fly. This could happen in civil lawsuits or criminal prosecutions." I find it interesting that people are concerned about attorneys subpoenaing search engine information. The question that comes to me is, "If you have nothing to hide, then why would it matter?" I believe having access to search engine information will only aide in helping prosecute criminals. An example a search engine history being used against an individual was when a North Carolina man was found guilty of murder because he used the words "neck", "snap", "break" and "hold" on a Google search prior to the murder of his wife.

Sunday, January 11, 2009

Online Jcom Reading 1

After reading about e-mail etiquette, I now understand how I should handle e-mails in a professional manner. I use e-mail to contact professors, friends, co-workers, and colleagues on a regular basis. It is now my goal to take some of the tips offered, and use them in my e-mail conversations. First off, I am going to make sure my e-mails are concise and to the point. Secondly, I am going to make sure I respond to all e-mails within 24 hours, even if it is just a follow up e-mail which reads, I have received the e-mail and will respond shortly. Thirdly, it is my goal to always read over e-mails I intend on sending to make sure they are free of spelling, grammar, and punctuation errors.

I was aware that etiquette existed, but I did not know that there is "Netiquette." It makes sense that there should be rules on how to behave online considering how much of our lives spent using online services. Personally, I do not believe it is necessary to buy books on "How to Behave Online" but I do feel that inappropriate online behavior can have serious consequences. As long as people use traditional daily etiquette in their online use, one should not be concerned that they are acting in an unprofessional manner. I did find that reading the core rules of "Netiquette" is the perfect way for people to refresh their minds on how to behave online.

Tuesday, December 2, 2008

Final Proposal Paper B3A's

Proposal

Part One: Summary

We are a public relations team formed at Utah State University. As a team we are asking for the Advancement Department to help us find the resources which can provide the money necessary to add an additional section to the Mass Media Law course. It is not our intention to remove the current professor, but to add another section and remodel the current teaching methods, specifically in creativity and grading distribution. Adding another section would require the budget request of between $3,000 and 4,000 dollars. Currently, the Mass Media law course lacks creativity and diversity in classroom methods and is inconsistent in grading and bias. With such a respected PR program at USU, Mass Media Law must be the highest quality of education offered. We hope to add to the reputation of the highly esteemed PR program at USU at the same time giving students the education they yearn for.

Part Two:

We are approaching the Advancement Department because currently the Journalism and Communication department does not have the funds necessary to add an additional section. With the current budget cuts, we recognize funds are tight. Adding a second section would cost the department between $3,000 and $4,000 dollars. It is understood that the funding for the section will pay the additional instructor. We are asking for the instructor to be a lawyer with a Jurist Doctorate. With this being said, adding an additional section will make students pleased. In turn, once these students graduate they will be more likely to donate money, resources, and time back to USU because of their positive experience.

Part Three:

Currently, students are far from happy with the level of education they are receiving from the Mass Media Law class. Students are frustrated because they are paying for a class which is not being taught at a professional level. We are not asking for the additional class to be easier by any means because it is understood USU offers challenging and beneficial courses. Reading directly out of a book from class lacks creativity and limits the learning capability of students. With a world full of constant revolutionized technological innovations, the question can than be posed; Why is the professor reading from a book? Utah State’s Journalism department’s reputation is at stake due to the inconsistent grading and bias toward particular students.



Part Four:

Our objective is to have a lawyer come in and teach the second section of Mass Media Law. We will not be using public tax payer’s money (we can pick whoever we want to be the executive in residence), it will be donated money for that specific purpose.
The money will be put into an endowment account, which draws the interest, which is the money that will go toward paying the lawyer.


Part Five:

As students in the esteemed Journalism and Communication emphasizing in Public Relations department, we have taken what we have learned from classes such as Beginning Newswriting, Introduction to Mass Communications, Media Smarts, Introduction to Public Relations, and Writing for Public Relations we as students have developed the skills these courses educate, and in turn have applied it to real life. We have set up interviews, decided upon appropriate media outlets, followed the ethics of journalism, and most importantly compiled the information necessary for purposing a campaign that will benefit the Journalism department and its students.

Part Six:

We need to find out how much it would cost to actually add another section as well as add the funds necessary for hiring another professor to teach this section. Considering we are concerned with the current teaching methods, we as a group must decide if additional funds need to be added for speakers, technological expenditures, etc.

Part Seven:

We are asking for your help in advancing the funds necessary in creating a Mass Media Law class which is highly academically esteemed. We are asking for an additional section to be added due to the vast amount of students in the class and the numerous frustrations towards the course itself. This section can be taught by the same professor, but an entire revamp of teaching methods must be required. It is our proposal that the Journalism Department decide upon appropriate teaching methods for the course and fair grade distribution.

Please call any team member at your convenience for more information or any additional question.




Amanda Clyde Amanda Kramer Brittany Clark Amy Morris
801-864-4382 435-764-5847 801-502-9351 801-558-3648

Monday, November 24, 2008

pr 2300

I recently had the opportunity to talk with a reporter for channel 5 news. She called to discuss the recent events at USU and gave me advice on how to handle the media which would soon be breathing down my throat for information. Her advice goes as follows:

1. Treat the Media with respect when contacted
2. Direct them to the people responsible for commenting on the issue
3. It is perfectly acceptable to say "No comment"

I asked her if I should have information ready for the media such as press releases, interview questions etc and she said, "No, direct them to USU public relations and the organization at hand."

pr 2300

For those who have heard anything about the tragic death of the young freshman who died at USU my heart truly goes out to his family, as well as the fraternity he was pledging at the time. As a student in the PR field I have watched how the many media outlets have taken this tragic event and turned it into something sickening. As a sorority member at USU it saddens me that we lost one of our follow Greeks. Sororities as well as Fraternities are forbidden to participate in hazing in any form. Utah State as well as National Headquarters for each Greek house on campus does not allow hazing. As a member of my sorority if any active member allows hazing or even participates in hazing they will be removed from the sorority and their pin will be dropped. If a pledge or "new member" allows hazing to be done to be done, their pledge will automatically be lifted. Hazing is a serious crime and is not seen as acceptable at USU and the Greek houses on campus.

Thursday, November 20, 2008

Draft:Proposal Paper

Proposal

Part One: Summary

We are n public relations team formed at Utah State University. We are honors students majoring in Journalism and Communications with an emphasis in PR. As professors, and the department head of the Journalism and Communications department, we are asking for changes to be made for the Mass Media Law class. It is not our intention to remove the current professor, but to add another section and remodel the current teaching methods, specifically in creativity and grading distribution. Adding another section would require the budget request of (insert $$$ request here). Currently, the Mass Media law professor lacks creativity and diversity in teaching methods and is extremely inconsistent in grading and bias. With such a respected PR program at USU, Mass Media Law must be the highest quality of education offered. We hope to add to the reputation of the highly esteemed PR program at USU at the same time giving students the education they yearn for.

Part Two:

We are approaching you because the decision to add an additional section and regulate teaching methods is solely the decision of the Journalism and Communications department. We are asking for an additional Mass Media Law class which will cost ($$$$$$$$$$$$$$$$$$$$). It is understood that the funding will also need to be provided to pay an additional professor educated in the subject. With the current budget cuts Journalism department we recognize funds are tight. With this being said, adding an additional section will make students extremely pleased. In turn, once these students graduate they will be more likely to donate money, resources, and time back to USU because of their positive experience.

Part Three:

Currently, students are far from happy with the level of education they are receiving from the Mass Media Law class instructed by (Ms. Bla blab la). Students are frustrated because they are paying for a class which is not being taught at a professional level. We are not asking for the class to become easier by any means because it is understood USU offers challenging and beneficial courses. The current professor’s teaching methods are not up to the mainstream methods being used by other national universities. Reading directly out of a book from class lacks creativity and limits the learning capability of students. With a world full of constant revolutionized technological innovations, the question can than be posed; Why is the professor reading from a book? Utah State’s Journalism department’s reputation is at stake due to the inconsistent grading and bias toward particular students.



Part Four: not complete at this time! (we want to make sure this is not redundant)


Part Five:

As honors students in the highly esteemed Journalism and Communications Public Relations department we have take what we have learned from classes such as Beginning Newswriting, Introduction to Mass Communications, Media Smarts, Introduction to Public Relations, and Writing for Public Relations we as students have taken what we have learned in these courses and are applying it to real life. Our direction comes from current as well as previous professors who have given us the tools essential in proposing a successful campaign. We have set up interviews, decided upon appropriate media outlets, followed the ethics of journalism, and most importantly compiled the information necessary for purposing a campaign that will benefit the Journalism department and its students.

Part Six:

We need to find out how much it would cost to actually add another section as well as add the funds necessary for hiring another professor to teach this section. Considering we are concerned with the current teaching methods, we as a group must decide if additional funds need to be added for speakers, technological expenditures, etc.

Part Seven:

We are asking for your help in creating a Mass Media Law class which is highly academically esteemed. By doing this, we are asking for the current Mass Media Law professor to be evaluated in her teaching methods, and grading distribution by Department Head Mike Sweeney. We are also asking for an additional section to be added due to the vast amount of students in the class. This section can be taught by the same professor, but an entire revamp of teaching methods must be required. It is our proposal that the Journalism Department decide upon appropriate teaching methods for the course and fair grade distribution.

Please call the team leader Amanda Clyde for more information or any additional question.

Amanda Clyde:Team Leader
amanda.clyde@aggiemail.cc.usu.edu
801-864-4382


(Signature goes here)

Monday, November 17, 2008

Writing for PR

I just joined the PRSSA chapter at Utah State University this fall. I decided it would be beneficial for me to not just be a chapter member but a national member as well. I have been on the PRSA website and I want to post what they are all about.

About PRSA:

The Public Relations Society of America, based in New York City, is the world's largest organization for public relations professionals. The Society has nearly 32,000 professional and student members. PRSA is organized into more than 100 Chapters nationwide, 19 Professional Interest Sections and Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has nearly 300 Chapters at colleges and universities throughout the United States.

The PRSA also has job opportunities for national members. There is also a leadership conference which national members are allowed to attend yearly.

writing of PR

While I was searching the web for new pr ideas, blogs, and sites I came across www.pr.com. This site is a business directory for public relations agencies. There are over thousand business companies listed under pr.com. Browsers can search specific companies, products, services, articles, as well as press releases. Companies can use the website to promote everything they want about their company. This is a good way for college students to seek out different pr agencies around the nation. I know I am going to take the time to look through these agencies and hopefully, I will find an agency which I find interesting to my future career.

Tuesday, November 4, 2008

writing of PR

Good PR and Bad PR! Those are the words I hear on a regular basis. I am a member of Kappa Delta Sorority and it is so important that we surround our chapter with "Good" PR. When we go to a football game we bring a huge poster which says "KD loves USU football" (good pr). Making sure that we look presentable when we go to class (good pr). Volunteering at universities events (good pr). Holding large scale philanthropy projects (good pr).
As a member of council for Kappa Delta the last thing I want to deal with is having to combat "Bad" PR. I can only imagine the headlines..."Four sorority girls dead because of reckless driving due to excessive alcohol consumption" (bad pr). "Kappa Delta sorority members accused of hazing pledges by sleep deprivation" (bad pr). Thank goodness I have never had to combat bad pr for my sorority!

Writing for PR

Well today is election day!! Our country is either going to remain at a stand still or become socialist nation! Today, was the first time I have ever voted in a presentational election. It was amazing to how so many businesses took advantage of election day and used it as means of PR for their individual organizations.
After I finished voting, I returned my voting card and was handed a "I VOTED" sticker. I was walked around campus just about everyone was wearing the sticker and discussing the election. This particular election turned voting into the "cool thing to do." My university student association is throwing a huge election party all night, as well as other universities around the nation. Hip social places such as Star Bucks and Ben and Jerry's gave voters free products.
Even the popular college social networking site face book is a huge part of this years election by providing polls, debates, and voting bumper stickers. I am definitely impressed with how many citizens have taken the time to vote, most importantly college students.

Thursday, October 23, 2008

Position Paper Draft

Brittany

Amanda

Amanda

Amy Morris

B 3a’s

It has been brought to our attention that Burger Planet’s image has been struggling due do to a rise in a healthier public. Because of this dilemma, we purpose the following; Burger Planet needs a “make over,” we are talking a total face lift! With celebrity endorsements being success currently, we believe that fitness guru Jayne Peterson will transform Burger Planet into a healthier, happy, and more attractive quick service establishment. Also, Americans overall are looking to get rid of the never ending diet fads and simply eat healthier. With Burger Planets new variety of healthful options, Burger Planet is on the same track with Americans. Finally, doctors and nutritionists have announced that fast food is not “bad.” Burger Planet can use this announcement for the betterment of their total facelift.

1: Kirstie Alley and Valerie Bertinelli have another pal joining them in the Jenny Craig universe: Queen Latifah. "We officially confirm that Queen Latifah will join the Jenny Craig program in January," Scott Parker, Jenny Craig's vice president of marketing, tells PEOPLE. "We are thrilled to have Queen Latifah support our mission of improving health by taking her first step toward achieving a more healthful lifestyle." Parker adds: "Queen Latifah joins forces with Jenny Craig to communicate the importance of how small lifestyle changes, in the areas of diet and exercise, can have positive effects on overall health."


2: Slower metabolism, thicker waist, and creeping weight gain are physiological changes that affect most women over 35. Women who turn to crash diets often feel shortchanged by the short-term results. The fact is - nothing short of a conscious change to healthy eating habits can women over 35 put off weight gain or revitalize their health. Eat Smaller and Frequent Meal. Eat five to six small meals a day to prevent hunger pangs. The body is wired to go into starvation mode and stop burning calories when one is hungry. By eating smaller and frequent meals, you're "tricking" your body into burning calories continuously throughout the day! Simply add two healthy snacks of fruit, nuts, seeds or low fat drinks to breakfast, lunch and dinner to make the minimum five meals. Healthy Eating Habit- Drink Water, Water, Water! Drink at least 8 ounces of still water a day and add a little lemon or grapefruit juice for a refreshing taste. By practicing these healthy eating habits, women over 35 will be able to regain control over their shape and weight.

3: Dieting has fallen out of favor while trying to eat more healthfully is in, a marketing research firm that tracks what Americans consume said on Friday. Twenty-nine percent of women and 19 percent of men are on diets, based on the responses of 26,000 American adults, compared to 10 years ago when 35 percent of women and 23 percent of men said they were dieting, according to Port Washington, New York-based NPD Group Inc."The problem with diets is most people feel deprived, or they're disappointed with the results. And NPD says it all in its report about as perfect as it could be said: "The problem with diets is most people feel deprived, or they're disappointed with the results. Of course, results will come if you stick with it." Do you stick with diets? Millions do not. But, changing to a healthy eating lifestyle is just that -- a lifestyle change. It's certainly not a diet change.



In conclusion, it is obvious that Burger Planet is on the right track in establishing a make -over which will be long lasting intern creating financial stability.

Tuesday, October 21, 2008

Final Press Release 4

Kappa Delta Sorority
President Jessica Leystra
675 North 800 East
Logan
, UT 84321

FOR IMMEDIATE RELEASE

Oct 9, 2008

KAPPA DELTA SORORITY HOSTS SHAM ROCK THE CAUSE

Come Rock with Issac Hayden and raise $money$ for Prevent Child Abuse America

LOGAN-Kappa Delta Sorority is holding their annual Sham Rock the Cause benefit concert to raise money for Prevent Child Abuse America. Come rock with Issac Hayden and local Cache Valley bands. Sham Rock the Cause will be held on Saturday November 8 at the Taggart Student Center Ballroom at 7 p.m. Ticket prices are $10 for adults, $5 for students with a student id, and $5 for greeks. Band shirts, cd’s, and concessions will also be available for purchase.

Eighty percent of the money raised will go directly to the Cache Valley Child and Family Support Center. The remanding twenty percent will be donated to the national fund for Prevent Child Abuse America.

Last fall, Kappa Delta was able to raise just under $3,000 for Prevent Child Abuse America. Without the support from Kappa Delta, The Child and Family Support Center would not have the funds necessary to run successfully.

President of Kappa Delta Sorority Jessica Leystra said, “I am aware of the time, organization, and group effort required to host a successful Sham Rock the Cause concert, but as an intern for the Child And Family Support Center, I have seen first hand what a blessing the donations Kappa Delta provides yearly.” Anyone can help by giving a tax- deductible donation of $50 of more. Any donation amount is always welcomed and greatly appreciated.

Kappa Delta is a national sorority with more than 200,000 members. We make great things happen in women's lives, on campuses and in communities across the country. Kappa Delta inspires its members to reach their potential by offering opportunities for leadership, personal development, academic success and community service, all in the context of true friendship. Join us in making great things happen!

Contact: Amanda Clyde
Public Relations and Media Specialist
675 North 800 East
Logan
, UT 84321

801-864-4382


-END-

Monday, October 13, 2008

Media Pitch 1:Final

Cache Valley Area

Investors Association

Financial Independence Is Only A Step Away

Dear Brent Davis:

I know we have not formally met, but I would like to introduce myself as the public relations representative for the Cache Valley Area Investors Association. Seeing you are the editor of the Business to Business section at the Herald Journal, I believe The Cache Valley Area Investors Association provides a unique look on business. CVAAI is a business venture which Herald Journal readers would be interested in learning more about. The Area Investors meet every other Thursday at 7:00 pm starting October 2, at the Cache Valley Chamber of Commerce, located at 160 North Main Street.

The Cache Valley Area Investors Association is a non-profit organization that provides the education necessary to gain financial independence. The education is completely free of charge. Anyone is welcome to join the team of investors embarking on the road to Financial Independence. The non threatening environment allows for individuals to ask questions and feel comfortable around fellow investors.

The key to obtaining financial independence is when your passive income (investments) surpasses your active income (expenses). It will take 3 years for an educated aggressive individual to reach financial independence, and ten years for someone less aggressive.

Once financial independence has been achieved, you can do whatever you desire with your time. You now have the option of having the career you’ve always wanted. No more complaining about work and finances. Join the team, and become a part of a networking hub of investors.

Please let me know if you are available Wednesday, October 15 at 10 a.m. so I may answer any additional questions about the Cache Valley Area Investors Association.

Sincerely,

Amanda Clyde

Contact:

Amanda Clyde

Public Relations Representative

801 864 4382

amanda.clyde@aggiemail.usu.edu

Copyright © 2008 by Cache Valley Area Investors Association,

www.cvaia.com

Used with permission