Position Paper Draft

Brittany

Amanda

Amanda

Amy Morris

B 3a’s

It has been brought to our attention that Burger Planet’s image has been struggling due do to a rise in a healthier public. Because of this dilemma, we purpose the following; Burger Planet needs a “make over,” we are talking a total face lift! With celebrity endorsements being success currently, we believe that fitness guru Jayne Peterson will transform Burger Planet into a healthier, happy, and more attractive quick service establishment. Also, Americans overall are looking to get rid of the never ending diet fads and simply eat healthier. With Burger Planets new variety of healthful options, Burger Planet is on the same track with Americans. Finally, doctors and nutritionists have announced that fast food is not “bad.” Burger Planet can use this announcement for the betterment of their total facelift.

1: Kirstie Alley and Valerie Bertinelli have another pal joining them in the Jenny Craig universe: Queen Latifah. "We officially confirm that Queen Latifah will join the Jenny Craig program in January," Scott Parker, Jenny Craig's vice president of marketing, tells PEOPLE. "We are thrilled to have Queen Latifah support our mission of improving health by taking her first step toward achieving a more healthful lifestyle." Parker adds: "Queen Latifah joins forces with Jenny Craig to communicate the importance of how small lifestyle changes, in the areas of diet and exercise, can have positive effects on overall health."

2: Slower metabolism, thicker waist, and creeping weight gain are physiological changes that affect most women over 35. Women who turn to crash diets often feel shortchanged by the short-term results. The fact is - nothing short of a conscious change to healthy eating habits can women over 35 put off weight gain or revitalize their health. Eat Smaller and Frequent Meal. Eat five to six small meals a day to prevent hunger pangs. The body is wired to go into starvation mode and stop burning calories when one is hungry. By eating smaller and frequent meals, you're "tricking" your body into burning calories continuously throughout the day! Simply add two healthy snacks of fruit, nuts, seeds or low fat drinks to breakfast, lunch and dinner to make the minimum five meals. Healthy Eating Habit- Drink Water, Water, Water! Drink at least 8 ounces of still water a day and add a little lemon or grapefruit juice for a refreshing taste. By practicing these healthy eating habits, women over 35 will be able to regain control over their shape and weight.

3: Dieting has fallen out of favor while trying to eat more healthfully is in, a marketing research firm that tracks what Americans consume said on Friday. Twenty-nine percent of women and 19 percent of men are on diets, based on the responses of 26,000 American adults, compared to 10 years ago when 35 percent of women and 23 percent of men said they were dieting, according to Port Washington, New York-based NPD Group Inc."The problem with diets is most people feel deprived, or they're disappointed with the results. And NPD says it all in its report about as perfect as it could be said: "The problem with diets is most people feel deprived, or they're disappointed with the results. Of course, results will come if you stick with it." Do you stick with diets? Millions do not. But, changing to a healthy eating lifestyle is just that -- a lifestyle change. It's certainly not a diet change.

In conclusion, it is obvious that Burger Planet is on the right track in establishing a make -over which will be long lasting intern creating financial stability.

Final Press Release 4

Kappa Delta Sorority
President Jessica Leystra
675 North 800 East
Logan, UT 84321

FOR IMMEDIATE RELEASE

Oct 9, 2008

KAPPA DELTA SORORITY HOSTS SHAM ROCK THE CAUSE

Come Rock with Issac Hayden and raise $money$ for Prevent Child Abuse America

LOGAN-Kappa Delta Sorority is holding their annual Sham Rock the Cause benefit concert to raise money for Prevent Child Abuse America. Come rock with Issac Hayden and local Cache Valley bands. Sham Rock the Cause will be held on Saturday November 8 at the Taggart Student Center Ballroom at 7 p.m. Ticket prices are $10 for adults, $5 for students with a student id, and $5 for greeks. Band shirts, cd’s, and concessions will also be available for purchase.

Eighty percent of the money raised will go directly to the Cache Valley Child and Family Support Center. The remanding twenty percent will be donated to the national fund for Prevent Child Abuse America.

Last fall, Kappa Delta was able to raise just under $3,000 for Prevent Child Abuse America. Without the support from Kappa Delta, The Child and Family Support Center would not have the funds necessary to run successfully.

President of Kappa Delta Sorority Jessica Leystra said, “I am aware of the time, organization, and group effort required to host a successful Sham Rock the Cause concert, but as an intern for the Child And Family Support Center, I have seen first hand what a blessing the donations Kappa Delta provides yearly.” Anyone can help by giving a tax- deductible donation of $50 of more. Any donation amount is always welcomed and greatly appreciated.

Kappa Delta is a national sorority with more than 200,000 members. We make great things happen in women's lives, on campuses and in communities across the country. Kappa Delta inspires its members to reach their potential by offering opportunities for leadership, personal development, academic success and community service, all in the context of true friendship. Join us in making great things happen!

Contact: Amanda Clyde
Public Relations and Media Specialist
675 North 800 East
Logan, UT 84321
801-864-4382

-END-

Media Pitch 1:Final

Cache Valley Area

Investors Association

Financial Independence Is Only A Step Away

Dear Brent Davis:

I know we have not formally met, but I would like to introduce myself as the public relations representative for the Cache Valley Area Investors Association. Seeing you are the editor of the Business to Business section at the Herald Journal, I believe The Cache Valley Area Investors Association provides a unique look on business. CVAAI is a business venture which Herald Journal readers would be interested in learning more about. The Area Investors meet every other Thursday at 7:00 pm starting October 2, at the Cache Valley Chamber of Commerce, located at 160 North Main Street.

The Cache Valley Area Investors Association is a non-profit organization that provides the education necessary to gain financial independence. The education is completely free of charge. Anyone is welcome to join the team of investors embarking on the road to Financial Independence. The non threatening environment allows for individuals to ask questions and feel comfortable around fellow investors.

The key to obtaining financial independence is when your passive income (investments) surpasses your active income (expenses). It will take 3 years for an educated aggressive individual to reach financial independence, and ten years for someone less aggressive.

Once financial independence has been achieved, you can do whatever you desire with your time. You now have the option of having the career you’ve always wanted. No more complaining about work and finances. Join the team, and become a part of a networking hub of investors.

Please let me know if you are available Wednesday, October 15 at 10 a.m. so I may answer any additional questions about the Cache Valley Area Investors Association.

Sincerely,

Amanda Clyde

Contact:

Amanda Clyde

Public Relations Representative

801 864 4382

amanda.clyde@aggiemail.usu.edu

Copyright © 2008 by Cache Valley Area Investors Association,

www.cvaia.com

Used with permission

Intro 2300

I did some searching to try and find out what news writers are looking for when they receive press releases. Recently, I have had the opportunity to listen to a New York Times writer as well as the President from a major PR firm in Utah. Both guest speaker gave some good tips when it came to public relations but I also came across some additional information on how to get a local station to "pick up" and report on your organization. According to Andy Funk,

Press Releases

A typical big-city newsroom will receive literally hundreds of press releases each day. Some come by mail, some by fax, and others by email. But watch out for email--just because they have an email address doesn't mean anyone will actually look at the messages in a timely fashion! So, for now, stick with regular postal mail and fax.

Yes, I did write that they receive hundreds each day. How are they handled? Well, often an intern or entry-level newsroom employee is assigned to go through the stack and file them. Some are placed in daily planning folders, based upon the date of the event being promoted. Others are simply tossed into the so-called "circular file" (trash).

So, if you send out a press release there are two essentials: making sure it makes it into the daily folder instead of the trash, and having it stand-out among its "competitors" in the daily folder so it will actually be read by someone in authority.

But there is another way to ensure your release is read by an appropriate person: develop a relationship with a planning editor or assignment editor so they will be predisposed to read anything you send.

How? Well, the best way I know is to find something the planning or assignment editor needs, and meet that need. And, believe it or not, this can be real easy for people involved with Amateur Radio

Intro 2300

With the Presidential Election just around the corner, politics are consuming the news. Candidates are constantly bashing each other, and using everything and anything they can to gain political leverage against their opponent. We see this bashing in interviews, debates, and commercials. Lately, I have been watching the commercials which have been launched by a variety of interest groups and "527" groups. Because I am majoring in public relations I am constantly thinking about the pr aspect in relation to the presidential elections. On the news we do not see the candidates public relations representatives trying to combat the negative press, but I know that they representatives are hard at work. I personally have no idea how they have not had a nervous break down or a heart attack. They are working for a "business" which survives and progresses through combating and attacking the opposition. They must spend hours and hours researching, writing scripts and speeches, and deciphering through tons and tons of media garbage. Without pr representatives, presidential candidates would never survive!

Announcement: Draft Press Release 4

Kappa Delta Sorority
President Jessica Lystera
675 North 800 East
Logan, UT 84321

FOR IMMEDIATE RELEASE

Oct 9, 2008

KAPPA DELTA SORORITY HOSTS SHAMROCK THE CAUSE

Come rock with ( BLANK) and raise money for Prevent Child Abuse America

Kappa Delta Sorority is holding their annual ShamRock the Cause benefit concert to raise money for Prevent Child Abuse America. Come rock with (insert bands here). Eighty percent of the money raised will go directly to the Cache Valley Child and Family Support Center. The remanding twenty percent will be donated to the national fund for Prevent Child Abuse America.

On Saturday November 8, the benefit concert will be held at the Taggart Student Center Ballroom at 7 p.m. Ticket prices are $10 for adults, $5 for students with an id, and $5 for Greeks. Band shirts, cd’s, and concessions will also be available for purchase.

Last fall, Kappa Delta was able to raise just under $3,000 for Prevent Child Abuse America. (insert quote from Child and Family Support Center) “Without the support from Kappa Delta, The Child and Family Support Center would not be able to do………………”

President of the Beta Delta chapter of Kappa Delta said, “I am aware of the time, organization, and group effort required in hosting a successful ShamRock the Cause, but as an intern for the CAFSC, I have seen first hand what a blessing the yearly donation made by Kappa Delta brings.” Anyone can help by giving a tax- deductible donation of $50 of more. Any donation amount is always welcomed and greatly appreciated.

Kappa Delta is a national sorority with more than 200,000 members. We make great things happen in women's lives, on campuses and in communities across the country. Kappa Delta inspires its members to reach their potential by offering opportunities for leadership, personal development, academic success and community service, all in the context of true friendship. Join us in making great things happen!

Contact: Amanda Clyde
Public Relations and Media Specialist
675 North 800 East
Logan, UT 84321
801-864-4382

-END-

Media Pitch 1: Draft

Cache Valley Area

Investors Association

Financial Independence Is Only A Step Away

Dear John:

The Cache Valley Area Investors Association is a non-profit organization which provides the education necessary to gain financial independence. The non threatening environment allows for an individual to ask questions and feel comfortable around fellow investors. Everyone and anyone are welcome to join the team embarking on the road to Financial Independence. Most importantly, this education is free of charge.

The Area Investors meet every other Thursday at 7:00 pm starting October 2, at the Cache Valley Chamber of Commerce, located at 160 North Main Street. The key to obtaining financial independence is to have your passive income (investments) surpass your active income (expenses). It will take 3 years for an educated aggressive individual to reach financial independence, and ten years for someone who is less aggressive.

Once financial independence has been achieved, you can do whatever you want with your time. Instead of having a career which only provides financial support and security, you can do the job (s) you love. No more complaining about work and finances. Join the team and become a part of a networking hub of investors.

Please let me know if you are available Tuesday, October 15 at 10 a.m. so I can answer any questions you may have about the Cache Valley Area Investors Association.

Thanks,

Copyright © 2008 by Cache Valley Area Investors Association,
www.cvaia.com
Used with permission